Blackversion PRO

1. Discount Marked by the Product Itself

It consists of temporarily selling at a lower price than normal, communicating it on the packaging itself: “10% discount”. Product Promotions

Strategy: It’s the type of advertisement that has the most direct impact

on the consumer.

where there are few quality differences between competing brands.

the company, premiere of the new container, etc.

For the consumer, getting the same is excellent business

Product for less money. It enables the company to grow

Product turnover at the point of sale. By achieving a lower profitability, its duration must be

be limited.2. Higher Product Content for the Same Price

Two types of modalities can be given here. On the one pointer, the classic 3 × 2 promotion (buy three units of product and pay only two). Second, a larger and more contained container, offered at the same price as the normal product labels (“20% more, free”).

Strategy: Recommended for articles of frequent ingesting, little differentiated and very modest. It is also very useful for presenting new larger packages. Its objective is to conquer market share from the competition and then maintain that share with the usual creation.

For the distributor, it is an ugly promotion, as it is not able to dispose of the stock of the normal product. Like the previous one, it is not convenient for it to have an excessive duration.

3. Complementary products at a Lower Price

Like the previous two, this is a third type of price raise. In this modality, the offer contains of offering two products for complementary use (milk + pastries, asparagus + mayonnaise, etc.) at a price lower than that corresponding to the amount of both.

Strategy: This raise is widely companies that manufacture both types of products. In this way the respective brand is strengthen. It is also very useful for introducing a new product or packaging.

4. Coupons or Discount Vouchers

They are price reductions through vouchers and coupons, which receive in different ways: by mail, in magazines, personal delivery, etc. They usually have a certain period of validity.

Strategy: It has a great commercial efficiency. The drawbacks: its high cost of distribution and the little sympathy shown by the channels, given the procedures involved (collection by its staff and reimbursement of the discount by the manufacturer).

5. Samples and Tastings

The sample is the free distribution of small quantities of product for the consumer to try. They can be got by mail, door to door, included in other products, etc.

Strategy: Very suitable for articles that have a differentiated component that must be verified: toothpastes, food, soaps, cosmetics, etc.

6. Direct Gifts

Gifts attached to the package or inside the product.

Strategy: Recommend for products with a low unit price, whose purchase is made frequently. The gift should never have a higher appeal than the product itself. It is optional that they do not lengthen excessively over time.

Being a very popular type of promotion, the gift must have a certain creative touch to differentiate itself from the competition.

7. Deferred Gifts

The gift is obtained by accumulating a series of proofs of purchase: labels, barcodes, accumulative points according to the capacity of acquisitions, etc.

Strategy: It is typically very effective as the attainment of the prize is linked to the realization of a certain volume of purchase.

8. Promotional Sweepstakes and Contests

Draws are games or combinations in which a prize is offer to randomly designated winners. Contests, for their part, require a certain active participation of the consumer, who has to put their knowledge and skills to the test of various kinds. In both cases, prizes of a certain entity are usually award.

Strategy: The ritual aspect of the sweepstakes (their advertising, the act of publishing the winners, etc.) causes a mimicry effect on the public. This is the reason for the fact that many non-regular consumers join the brand.

Regarding promotions through contests, experts consider that the lively aspect and, in some cases, the spectacular countryside of this modality produces a strong identification of the consumer with the brand. Product Promotions

9. Promotional Parties

Organization of parties in which the main character is a certain brand, which is the lone one of its kind that is spent during the celebration. In addition, t-shirts, caps and other advertising gifts relate to the product to promote away.

Strategy: The type of game and cartoon actions that are developed must be consistent with the audience that you are trying to overcome.

10. Joint Actions

In recent months combined promotion campaigns have become fashionable. Two brands participate in them, with similar marketing objectives and target audiences. Product Promotions

Strategy: An advantage is that the costs of the promotion are share among the participating brands. This allows them to publicize this process in a big way.

Also Read : When and how to use Discounts and Promotions?

In my preceding article on Promotions I explained the importance of knowing how to use discounts and promotions properly so as not to turn our customers into a kind of zombies.

In this object I will talk about how we should really take advantage of these types of tools to obtain a benefit not only for the client, but also for our company.

What Is A Discount Or A Promotion?

Don’t worry, I won’t go into Wikipedia-style meanings now that you know what it means.

A discount is a price reduction and an action is an action with which your customer benefits or can buy something from you (although there does not always have to be an action through the purchase)

In summary, a raise or a discount are instruments designed to inspire the acquisition of a product or service, also for a discount or to receive some type of bonus.

Now there is a secret detail.

They help create incentives to buy a product or service, but they don’t necessarily create customers. You really do get a buyer.

And here’s the catch.

Many run promotions or discounts in search of customers when this type of instrument is more geared towards generating sales (buyers).

But I Don’t Want Purchasers, I Want Customers

That’s right, that’s what every company wants, and it’s perfect.

Then you need to understand that using these tools can really help you attract customers as long as you use and combine them properly.

Then What Are The Raises And Discounts For?

These type of tools are known as mass recruiting tools and, as their concept suggests, are used to attract a good number of people.

Now that these people are becoming customers, it’s up to you.

The advantage of mass recruiting tools is that the scope of application may be larger than selective recruiting tools, but, on the contrary, loyalty becomes more complicated.

Such instruments serve to generate income in the short term, but do not solve the problems of the company.

And that’s what I mean, they are a risk.

Many businesses use them to fight their financial health, generate income, hold out for a while, and repeat the process again. All so as not to learn how to retain customers who come across this tool.

In short, the company is doing promotions and discounts again after a short time, creating more hordes of promo addicts.

And it determination go on like this if you don’t learn how to be good at your marketing and create advertising addicts until they end up eating you up.

What Is The Biggest Mistake Of Raises And Discounts?

The mistake is that there is often no customer loyalty or loyalty.

For example, I have participated in or used a company’s promotions or discounts numerous times.

If you are attracting a large number of customers using this strategy, the goal should really be not just to increase sales or purchases, but to retain a large percentage of the buyers that have come and turn them into future customers.

There is nothing strategic about 10,000 people coming to a company and never going back. You should then “keep” a percentage of it.

And here is the secret.

The Retention Of The Buyers

While a promotion or discount helps make sales, it is the customers, not the buyers, that really keep a business going.

For this reason, a good mass recruiting campaign (discounts, sales, promotions, etc.) should aim to retain a percentage of all the people who go to your company.

It’s a priority that you somehow get the customer’s first and last name, email address, phone number, birthday, and even address.

Why?

Humble.

The possible customer has already come, bought and left. That’s all?

Of course not, now is the time to use the information he gave you to keep him attracted rather than necessarily expecting him to come back at the next promotion or discount.

And that’s exactly what 90% of companies forget.

So when they see that people are not coming, income starts to drop. Again they start a promotion or discount and again they forget to keep it.

How Can I Retain People?

It’s easy to get your data.

Once you have your data, you can implement the customer loyalty and loyalty strategy that needs to be developed before any promotions or discounts are introduced.

For example, if the people who bought you really bought a very new product, you might be faced with early adopters, people who like that kind of thing before everyone else.

From now on you should send a bulk email to all users who have this profile every time something new comes up so that they are happy to find out and possibly go shopping.

See. It wasn’t necessary to run a promotion or discount again for them to come back.

Another example?

If it’s your birthday, you can do something special there. For example, give him a discount, but because it’s his birthday and wherever you want.

You could even give him a shopping voucher or a good as a present.

It is important that you are already in contact and can start to build loyalty. You didn’t let it slip away.

Also Read : Dehydrated Skin – What Is Dehydrated Skin?