What is pii_email_8a4c15798f59acbd4698 [pii_email_8a4c15798f59acbd4698]

Pii email code, Personally Identifiable Information (PII), or personal data, is pii_email_8a4c15798f59acbd4698 [pii_email_8a4c15798f59acbd4698] data that corresponds to a single person. PII might be a phone number, national ID number, email address, or any data that can be used, either on its own or with any other information, to contact, identify, or locate a person.

What Is Personally Identifiable Information (PII) pii_email_8a4c15798f59acbd4698?

(PII) Personally identifiable information is information that, when used alone or with other pertinent data, can identify an separate.

PII may comprise direct identifiers (e.g., passport info) that can identify a person uniquely, or quasi-identifiers (e.g., race) that can be joint with further quasi-identifiers (e.g., date of birth) to successful identify an individual.

KEY TAKEAWAYS

• (PII) Personally identifiable information uses data to approve an person’s identity.
• Complex personally identifiable info can include your full name, Social Security Amount, driver’s license, financial info, and medical data.
• Non complicated personally identifiable information is easily accessible from public sources and may include zip code, race, gender and date of birth.
• Passports contain personally identifiable information.
• Social networking sites may be considered non-personally identifiable information.

Understanding Personally Identifiable Information – pii_email_8a4c15798f59acbd4698

pii_email_8a4c15798f59acbd4698 – Evolving technology platforms have changed the way businesses operate, [pii_email_8a4c15798f59acbd4698] the way governments legislate, and the way people interact. The offer of data of all kinds has exploded through digital tools such as mobile phones, the Internet, e-commerce and social networks.

Companies collect, analyze and process so-called big data and share it with other companies. The wealth of information that Big Data provides allows companies to gain insight into how to more effectively engage with their customers.

However, the advent of big data has also increased the number of data breaches and cyberattacks by entities that realize the value of this information. As a result, worries have been raised about how companies handle sensitive consumer information. Regulators seek new laws to protect consumer data, while users seek more anonymous ways to stay digital.

Sensitive vs. Non-Sensitive Personally Identifiable Information – pii_email_8a4c15798f59acbd4698

Sensitive PII

Personally Identifiable Information (PII) may or may not be confidential. Delicate personal information includes legal statistics such as:

• name
• Social Security Number (SSN)
• Driver’s license
• Shipping Address
• Credit card information
• Passport information
• financial information

Medical Records The above list is not exhaustive. Companies that share data about their customers often use anonymization techniques to encrypt and obfuscate PII so that it is received in a non-personally identifiable format. An insurance company sharing customer information with a marketing company masks the sensitive PII contained in the data, leaving only information relevant to the marketing company’s goals.

Non-Sensitive PII – pii_email_8a4c15798f59acbd4698

[pii_email_8a4c15798f59acbd4698] Non-sensitive or indirect PII is easily accessible from public sources like phonebooks, the Internet, and corporate directories. Examples of non-sensitive or indirect PII include:

• Zip code
• Race
• Gender
• Date of birth
• Place of birth
• Religion

The above list contains quasi-identifiers and examples of non-sensitive information that can be released to the public. This type of information cannot be used alone to determine an individual’s identity.

However, non-sensitive information, although not delicate, is linkable. This means that non-sensitive data, when used with other personal linkable information, can reveal the identity of an individual. De-anonymization and re-identification techniques tend to be successful when multiple sets of quasi-identifiers are pieced together and can be used to distinguish one person from another.

Safeguarding Personally Identifiable Information (PII)

[pii_email_8a4c15798f59acbd4698]

pii_email_8a4c15798f59acbd4698 – Multiple data protection laws have been adopted by various countries to create guidelines for companies that gather, store, and share the personal information of clients. Some of the basic principles outlined by these laws state that some sensitive information should not be collected unless for extreme situations.

Regulatory guidelines also stipulate that data no longer needed for its stated purposes should be deleted and that personal information should not be shared with sources whose protection cannot be guaranteed.1

Cybercriminals hack into data systems to gain access to PII and then sell it to desired buyers on underground digital market places. For example, in 2015, the IRS hurt a data breach in which the PII of more than 100,000 taxpayers was stolen.

Using similar information stolen from multiple sources, the perpetrator was able to access an IRS website application by answering personal verification questions that are only meant to be disclosed to taxpayers.

Tips to protect your PII – pii_email_8a4c15798f59acbd4698

You may not be able to fully protect yourself, but you can make yourself a smaller target by reducing the chances of your PII being stolen. One of the big three credit institutions, Experian, lists several steps you can take to reduce your surface area.

For example, a locked mailbox or mailbox makes it more difficult for thieves to steal mail, and removing personally identifiable information from spam and other documents makes it more difficult for identity thieves to match names with addresses. Also, do not carry more PII with you than you need. There’s no reason to keep your Social Security card in your wallet.

Similarly, there are several steps you can take to prevent identity theft online. Data breaches are one of the leading causes of identity theft, so it’s important to use different and complex passwords for each online account. Always encrypt sensitive data and use a password for each phone or device. It’s also a good idea to reformat your hard drive whenever you sell or donate a computer.

Personally Identifiable Information Worldwide

The definition of what constitutes PII depends on where you live. Below are the privacy regimes in certain jurisdictions, pii_email_8a4c15798f59acbd4698.

United States

In 2020, the US government defined “personally identifiable” as anything “that can be used to distinguish or trace a person’s identity,” such as names, SSNs, and biometric information. Alone or in combination with other identifiers such as date of birth or place of birth.

Europe

In the European Union (EU), the definition is extended to include quasi-identifiers as described in the General Data Protection Regulation (GDPR), which came into force in May 2018. GDPR is a legal outline that sets rules for collect and process personal information. For those living in the EU.1

Australia

Pi Personal information is protected by the Privacy Act of 1988. These laws regulate the collection, storage, use, and disclosure of personal information by the federal government or private entities. Subsequent amendments regulate the use of medical identifiers and establish obligations for companies that suffer data breaches.

Canada

The Law on Protection of Personal Data and Electronic Documents regulates the commercial use of personal data. This is defined as information that, by itself or in combination with other data, can identify you as an individual.

Personally Identifiable Information vs. Personal Data

Personal data covers a broader context than PII. For example, your IP address, device identification number, web browser cookies, online aliases, or genetic data. Certain attributes such as religion, ethnicity, sexual orientation, or medical history may be classified as personal data, but they are not personally identifiable information.

Examples of Personally Identifiable Information (pii) – pii_email_8a4c15798f59acbd4698

[pii_email_8a4c15798f59acbd4698] At first 2018, Facebook Inc. (META), now Meta, was caught up in a massive data breach. 30 million Facebook user profiles were collected without consent by an outside company called Cambridge Analytica. Cambridge Analytica obtained its data from Facebook through researchers who worked at the University of Cambridge. Researchers have created a Facebook application that is a personality quiz. Apps are software applications used on mobile devices and websites.

The application is designed to obtain information from people who have volunteered to provide access to their data for the questionnaire. Unfortunately, the app not only collects the respondent’s data, but a loophole in Facebook’s system allowed it to collect data from the respondent’s friends and family as well.

As a result, more than 50 million Facebook users exposed their data to Cambridge Analytica without their consent. Facebook banned the sale of its data, but Cambridge Analytica turned around and sold the data for use in political consulting. Facebook founder and CEO Mark Zuckerberg made the following statement during the company’s first quarter 2019 earnings call.

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