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What Is A Brand Strategy? Defination, and More

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Branding strategies make it possible to turn a brand into a strong brand. It must be positively remembered by consumers to increase its long-term value. To this end, the brand strategy provides guidelines that should guide the marketing mix of a company.

The brand strategy formulates the bases, while the marketing strategy applies them operationally. Therefore, a brand strategy is designed for the long-term and future-oriented.

Brand strategy

The goal of a company’s brand strategy should be that customers always choose the brand in question, even in intense competition. Therefore, a branding strategy must ensure long-term customer loyalty. To make this happen, you have to use Good customer relationship management software. This article explains how companies can develop a brand strategy, what crm systems exist, and what to consider when creating them.

Develop brand strategy

The planning and execution of a brand strategy are usually scheduled for an extended period, three to five years. The following circumstances consider to be reasons for developing a brand strategy:

  • A company launches a new product and considers how it should be market.
  • These revolve around market intelligence, brand identity, brand positioning, and the creation of brand rules.

Market intelligence: market and consumer research

Market intelligence refers to exploring the brand’s environment, both internal and external. First, the target group and market demand are examine in more detail. If the brand has been around for a long time, it is advisable to evaluate its perception by customers.

Once the needs of the target group have been identifie, competitive analysis is performed. The market environment must be consider. The goal is to identify all influences on the brand, whether political, social, or economic.

Create a brand identity

The next step is to develop the internal value proposition: What can the brand offer, and what does it represent?

First, it is about highlighting the internal values ​​of the company and the essential characteristics of the brand to create a brand identity. These, as well as the corporate design, are first applied internally. They can then be brought to market as part of a branding strategy.

Define brand positioning

Based on the identity and perception of the brand, the brand positioning is developing. The objective is to stand out from the competition and position the brand in the consumer’s mind. The clearer it is, consumers will remember, the more likely the brand.

Apply the brand strategy

After the theoretical planning of the brand strategy, it is about implementing it. It is essential to use all the channels available to bring the brand’s message to the market. In addition, you have to make sure that the branding strategy is integrate into the employee workflows.

Evaluate the B.S

Various metrics can determine the effectiveness of a brand strategy. These include, for example, the following:

  • Conversion rates for landing pages on the web
  • Engagement rate on social media channels
  • CRM email open rates
  • Sales numbers

In addition, since the market is constantly evolving, the brand strategy must continually adapt.

The different B.S

Branding strategies differ according to the type of competition the company has to face. We highlight the following types:

  • Horizontal competition: Competitors that meet the exact needs of customers with similar or identical products/services.
  • Vertical competition: Competitors that meet the same or similar customer needs with other products/services.

Next, we expose you models of brand strategy applicable to the horizontal competition:

Individual BS

The individual bs  creates its own identity and image for each of its products. This strategy is often use when a manufacturer or supplier offers several heterogeneous products.

Example: Ferrero with brands like Nutella, Mon Chéri, or Kinder.

Multi-B.S

In the multi-brand strategy, several brands use for each type of product of a company. Therefore, there are several brands in the same product area. Can lead to brands competing with each other and cannibalizing each other.

Example: Unilever with Cornetto and Magnum.

Unique B.S

This type of strategy puts the company in the foreground. As a result, marketing and advertising costs are lower than with other marketing strategies.

Example: Coca-Cola

What is a good B.S?

For a bs to be sustainable and prosperous, these aspects must be taken into account:

  • The value proposition must be part of the brand’s strategy.
  • The bs  must be orient towards the competition.
  • Marketing activities must be in line with the brand’s strategy.

The Easiest Jobs To Get In The United States In 2021

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The Easiest Jobs To Get In The United States – Getting a job in the United States is not usually difficult. But it would help if you didn’t settle for hard and poorly paid work. You can find a job with a better salary and fewer requirements! We show you the most accessible jobs to get in the United States in 2021, how much you will earn and what to do to get them.

Jobs Easier To Get In The USA In 2021

The highest-paying industries in America are typically healthcare, business, technology, public safety, education, and other speciality trades. Many jobs related to these industries allow you to earn more money and have few requirements. These jobs are also perfect for immigrants or Latinos in the US looking for a better job

We have focused on finding easy-to-find jobs in the US in industries with growth projections in the coming years. To help you find the ideal position, we have divided our list into easy-to-find jobs:

No experience / no college education

With a college diploma or associate’s degree

A bachelor’s or higher degree

Easy To Get Jobs

Easy To Get Jobs The Easiest Jobs To Get In The United States

Have you ever seen a sign that says Help Wanted? Jobs in this category remain often advertised that way. They are known as entry-level jobs (in English, entry-level jobs ) because they do not require much experience to start.

These jobs (The Easiest Jobs To Get In The United States) are often easy to come by, as companies need to fill vacant positions quickly, which means they are willing to hire and train inexperienced people.

In many cases, all you need to get a job like this is a good attitude, a bit of charisma, and a willingness to work and learn.

Uber / Lyft Driver The Easiest Jobs To Get In The United States

Uber and Lyft need drivers willing to make money. All you essential is a driver’s license, a clean record to start working. Almost any car qualifies, and they will even give you a welcome bonus to get you started.

You do not need any experience, and you can set your work hours.

Don’t you like to carry passengers in your car? You can also work for companies like DoorDash, Uber Eats and earn money making deliveries to your area.

Don’t have a car? You probably don’t need it. You can work with DoorDash and deliver with your car, bicycle, or motorcycle.

Construction Work The Easiest Jobs To Get In The United States

From jobs at companies that build roads to remodelling houses and buildings, construction jobs are easy to come by and always in good demand.

One of the best habits to earn money in the United States through construction is often through specialization. Choose a building branch such as electrical, plumbing, carpentry, or masonry and learn this trade thoroughly.

Recommended: Be willing to work in all types of weather—excellent level of physical activity. Many companies hire you with no experience, but you can earn a better income by completing a construction training course.

Customer Service Representative

Service jobs remain regularly advertised by call centres, stores, banks, insurance agencies, and health care companies.

In addition, an increasing number of companies hire virtual representatives who work over the Internet and provide service to customers. It makes it possible for you to work from home with great flexibility.

Office Administrator

If you don’t like manual labour jobs, all you need for an office job in America is friendly and basic computer skills.

In addition, these jobs will open the doors to new opportunities within the business, government, education, and health sectors.

Recommended: Learn to use Microsoft Office (Windows, Excel, PowerPoint, etc.) at an advanced level. It will set you apart from most other applicants.

Gardening

Do you like physical work? This type of work may seem like just a summer job, but it is possible to work all year long. If you live in winter states, you can work removing snow and ice from homes and businesses.

Also read:

What plan to the Web Business Plan
Digital Marketing – What Is The Digital Marketing

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Competitive Positioning, definition, and practical advice

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In today’s market, saturated with competitors, properly defining our competitive position is vital. Competitive positioning

We will see in this article some essential key points, definitions, mistakes, and tips.

Trying to develop our marketing strategy without being clear about the positioning of our brand or product can only result in a waste of our marketing budget.

Many startups, brands, and products go to market without a precise positioning and struggle to find a profitable niche.

I don’t want you to have these problems.

So let’s get down to business.

Definition of competitive positioning

The aligning of a brand or product is how the customer perceives it and the alternatives in the market.

It is a representation of the product in the mind of the potential customer, with its attributes, characteristics, and how it compares with other similar competing products.

Positioning and segmentation

If positioning is how customers perceive the product,  segmentation is how we define the groups of customers potentially interested in our product.

As we can see, they are related concepts since we want our target segment to perceive our product appropriately.

For example, let’s look at some

Positioning errors

  • Over positioning -> it is too exclusive a positioning
  • Infra positioning -> positioning that does not present anything special
  • Doubtful positioning -> promises that lack credibility
  • Confusing positioning -> when the positioning is not clear

Thus, in a saturated market, any of these errors will represent a problem for our product.

Imagine that potential customers perceive our product as one of the dozens.

Does it help us?

Or as a dubious product, which will not deliver what is expect.

We insist

Let’s not confuse!

The value proposition is what we want to convey to the potential customer about our product.

And competitive positioning is what the customer perceives concerning the product in the market to which it is direct.

As the important thing is the clients’ perception, it will be vital that we correctly segment our target audience.

To start with, we have more chances that our product is perceived as we want.

Let’s imagine some high-end running shoes. For the right segment, they can be perceive as an exciting alternative.

While for the wrong segment, they will be perceived as a luxury product of little utility and overpriced.

In this case,  for this segment, our product would be positioned as a bad alternative.

Key aspects of segmentation

Although I do not intend to post segmentation, I would like to give you some details due to its relationship with competitive positioning.

1) Segmentation must be differentiating> that is, it must allow us to direct our marketing strategies to the chosen segment effectively

2) It must also be measurable> to determine the volume of the target segment and whether or not it is profitable for us.

3) Isolatable / achievable> can we reach the target segment with our marketing actions? Otherwise, the component will not serve us

We can segment based on:

  • Demographic characteristics
  • Socio-economic
  • Lifestyle
  • Benefit sought
  • Shopping behavior

Competitor evaluation

As the competitive positioning is the perception of the clients of our product, another aspect that will also affect will be the competitors.

That is why we will have to evaluate them and see their value propositions and how they position themselves in the minds of our target segment.

Something that can help us is to establish:

Dimensions of perception

To choose some characteristics of our product that our clients value and compare with our competitors.

For example, for an email marketing tool, such as Mailrelay, some of these aspects would be:

  • The price
  • Easy to use
  • Technical support
  • And automatisms

We can make a quadrant and position ourselves and our competitors so that each product is located in the quadrant or quadrants in which it stands out the most or in several of them.

Always from the customer’s point of view.

This will help us understand what clients value the most and what positioning niches may be interesting for us as a company.

The Importance Of Mobile Apps In Companies

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Mobile Apps have positioned themselves as one of the most effective tools for companies in the last decade, especially in electronic commerce. And it is not for less, since applications enable users’ lives, indorse interconnectivity and improve the knowledge in the gaining of products and services.

According to a study approved by Flurry Analytics, the average user spends around five times a day on their phone, and more than half of this time is spent on applications. In 2017, app revenue generated a total of $ 76 billion.

Ultimately, the use of applications forever changed the dynamics of the market. Therefore, applying these systems in business models is a fundamental pillar for the growth of any startup.

The Importance Of Apps Today

Mobile applications are why users spend more and more time on their cell phones as they simplify many processes of daily life, such as shopping, communication, and entertainment. Implementing mobile apps is a powerful strategy for innovating UX, improving the buyer journey, and maintaining brand loyalty and positioning.

Benefits of mobile applications

Cost-effectiveness

The startups need solid sales to plan to enable business development and economic sustainability. In this sense, the rank of apps in companies lies in their versatility to generate income and optimize purchasing. You can generate revenue through advertising, regular or one-time subscriptions, premium services, and downloads with a mobile application. mobile apps

Likewise, various digital methods can be offered to the user to make the purchase quickly, safely, and efficiently. This encourages customer return and a good sales flow.

Better Positioning

Positioning is an essential factor in promoting young companies. The applications make it possible to process the presence of startups with two tactics.

  • Always be present and available on the user’s phone without forcing them to enter the web or third-party servers
  • Gain prominence in other corners of the Internet with a broad audience, such as B. Google Play and iTunes Stores.

Innovation and News

Innovation and News Mobile Apps

All profitable businesses have one thing in common: They orient themselves towards technological innovations and keep pace with market tendencies. In a world where the user demands nearness, simplicity, and hyper connectivity.

Apps can meet the needs of today’s customers in any niche market. Likewise, they are programs that are so versatile that they enable companies to develop disruptive ways to present their services to the public. This means that the scalable models of startups can remain valid in the long term.

Personalization Mobile Apps

The importance of apps to other aspects of the user experience has already been mentione, but personalization is an important feature. The applications give the customer the impression that the service is tailored to them, promoting ID with the brand. In this way, corporations offer more humanized services and can guide the user by hand throughout the buying process. This makes it easier to transact or explore the product in tight language and with immediate action.

Differential Benefit Mobile Apps

Despite the numbers that show the potential of these programs, many companies are hesitant to implement them in their commercial models.

Either because they do not know the scope of the apps or out of fear of disruptive changes.

In this tirade, industries that dare to experiment with new technologies take the lead in the market manage to get a differential advantage compared to businesses with old-style models, and locate themselves in the minds of a new generation of consumers, the millennials.

Better Customer Service System

Apps also optimize customer service systems. Applications can mix AI technology to provide immediate and personalized responses and integrate with Customer Relationship Management programs and omni channel systems.

Extensive user knowledge Mobile Apps

Understanding consumer behavior and needs is an essential task for new business growth. Mobile applications generate advantages in the user experience and provide startups with up-to-date data on the movements and features of customers. mobile apps

With this information, you can improve products and services, assess their quality, and make more precise decisions about the company’s direction.

What Is Business Ethics And What Is Business Ethics For?

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Talking about business ethics means addressing a vast area that has created countless chairs, publications, and even organizations that have specialized solely and exclusively in studying this topic.

Despite such scope, we would like to share with you a clear definition of what business ethics is and some practical advice that we hope will help you understand how to create an ethical work environment and how to create a code of business ethics.

The concept of Business Ethics

To have a clear definition of business ethics, we need to approach this concept from two different angles: one academic and one organizational.

Business Ethics as a discipline of study

From a theoretical point of view, BE can study the ethical dimensions of productive governments and commercial activities. Such study includes ethical analyzes related to the production, distribution, marketing, sale, and consumption of goods and services, from business products to no-down-payment car insurance

Parallel to the above, there are some specific areas in which business ethics has a great preponderance and among which the following stand out:

In addition to areas, it is essential to say the approach to business ethics varies according to the type of productive sector a company is located in. Let’s look at the ethical issues that are most relevant in the following sectors:

  • Construction industry (contracting conditions, health, and safety, environmental sustainability, supply chain).
  • Financial services (regulations, tax evasion, responsible practices, consumer protection)
  • Mobile and computing technology (competition practices, wrike enterprise pricing policies and strategies, data protection, consumer protection, energy use)

Now that we know what business morals are from an academic point of view and its areas of focus, it is time to understand business ethics from an organizational point of view.

What is Business Ethics at the organizational level

Business ethics correspond to the set of values ​​and behaviors that define how a business operates, makes decisions, serves its consumers, and treats its employees.

In other words, BE is the expression of how a company applies ethical values ​​to its behavior. However, business ethics is relevant for the company as a whole and for each of the individuals who are part of it.

BE applies to all spheres of conduct of a company, from how it treats its employees and consumers to how it sells its products or conducts business accounting.

But why are business ethics important? What are the aids of having good BE? What risks do you run when you don’t have BE?

Importance of Business Ethics

it is necessary to take a look at the main benefits that derive from it as well as the potential damages that result when you do not have good BE.

Benefits of Business Ethics

1. Legal compliance

The first great benefit obtained when acting with BE lies in the simple fact of working by the provisions of the law,

which guarantees the company that its actions do not harm its employees, consumers, and all parties with the which interacts.

Avoiding legal problems is one of the best ways to protect your reputation and avoid unnecessary expenses in legal disputes.

2. Access to the best talent on the market

When it comes to accepting a job offer, salary is still a valuable item. However, the new generations of workers are looking for much more than a good salary.

In fact, for most of today’s young professionals. Being part of a company that has good BE and is socially responsible is something that counts a lot.

3. Good level of commitment among employees

When you involve your employees in long-term objectives such as the design of social responsibility initiatives, for example.

They will feel that they are part of something that goes far beyond their daily work, which will foster a hefty dose of commitment to your business.

4. Strong brand and reputation

When consumers associate your brand with ethical values, trust in your company goes through the roof. Generating a positive effect on the reputation and corporate image that your business has in the market.

5. Competitive advantage in the market

Continuing with the above, if you manage to consolidate a solid brand and corporate image. You will maintain a decisive competitive advantage in the market that will allow you to have a constantly growing business.

What plan to the Web Business Plan – Full Summary

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Web Business Plan

Do you already have your business plan? For both the traditional company and the online company, it is essential.

If you are an SME or are thinking of being one, you should know that your business plan is essential to direct your project and avoid possible scares before starting anything. If your SME is also a web company, you will also be thinking about graphic design, what strategy you will carry out in Social Media, SEO web positioning, SEM etc. But … Did you know that all these decisions must be included in the web marketing plan and, in turn, in the business plan?

Web Business Plan Business Definition

To start with your business plan, something fundamental is the name of the project, what it consists of, products or services offered that needs to be satisfied, target audience, dates, business model, etc. In both a web company and a traditional one, it consists of explaining what your project is.

Analysis of the situation: Internal and external analysis

This point is essential, if you do not analyze your environment, do not expect things to turn out as you expect. As for the internal analysis is about studying in what situation we are starting from our resources, capacities, threats, opportunities, strengths and weaknesses (SWOT analysis). The external analysis consists of analyzing the market and the competition (web market and web competition in the case of the digital sector).

Web Business Plan Marketing plan

In this area, the 4P’s of the traditional Marketing Mix has constantly remained developed. However, in the case of SMEs belonging to the digital sector this plan goes much further. This is where we should consider what we mentioned at the beginning: SEO? SEM? Social networks? Content marketing? In short, your  Online Marketing plan.

In the first place, we must consider the target or audience to which we are going to address, what objectives we have and, based on these, what online marketing strategies we will carry out, since not necessarily because we have a web business, we will have to implement all the strategies of (for example) search engine optimization, everything will depend on the sector to which the company belongs and its purpose.

Production / Operations Plan

This phase consists of a detailed description of the development and strategies of the production process (also applicable to service companies). In the case of web companies, the Web Development Plan is how the site will remain created.

Web Business Plan Organization and Human Resources Plan

It is summarized in the organizational structure and human resource planning: organization chart, salaries, positions, employees and functions, working conditions, etc.

Web Business Plan Fiscal Legal Plan

It is about defining the company’s legal form, necessary administrative procedures, legal aspects to take into account. And everything necessary to start the company in administrative aspects.

Economic – Financial Plan

Without a doubt one of the most important. It is based on developing the investment and financing plan, preparing a demand forecast, treasury forecast, etc.

Feasibility Study and Contingency Plan

In this phase, it will be necessary to include the forecast of the income statement. The business continuity plan, risk forecast or recovery plans in case of adverse situations. In the case of a web company, this plan is essential. It must remain adapted to the main risks of an online business. Server crashes, serious tracking errors, malfunctions, unwanted web positioning, etc.

With all this information you can start creating your business plan to create a new company. And remember that they are the bases on which the future or failure of your company will be built.

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Business Communication – What Is Business Communication?

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What do companies expect from their employees? What do they want and expect from them about communication? Easy, they can communicate in person, writing, and orally with colleagues, clients, other organizations, and the general public.

And we ask ourselves, what makes business communication so important? The answer is simple: business communication makes relationships with colleagues and partners effective and helps you create a better strategy.

It contributes to the emergence of more innovative projects, influences decisions, and makes your proposals are better accepted. It also helps employees improve and manage their working relationships with clients and resolve conflicts more effectively.

Good communication helps you have more opportunities. Therefore, in this object, we will teach you the main points you should know to improve your communication in any situation, as well as strategies that will help you increase your effectiveness in different areas.

Business Communication

We communicate in different ways throughout the day. There are many ways to do it. Business communication is defined as the spoken or written way of interacting between the people who make up the company and is classified as internal communication and external communication.

The internal communication takes place within organizations, and flows in different directions, flows down (to the staff), upward (toward managers, movement), and horizontally (between manager-manager, staff-staff, etc.).

The downward flow of communication occurs when management provides information, gives instructions, requests feedback, and generally supports and motivates employees. It also flows upward as employees offer feedback and input, report on their activities, and request support.

Finally it flows horizontally through the organization to facilitate the exchange of information between departments and support the coordination of the work carried out by interdepartmental teams.

Commercial and external communication includes interactions between organizations and the external environment. For example, an organization may communicate with public members, such as current and potential customers, and with other organizations, such as suppliers, government offices, and the media.

Business communication can take the form of oral interaction through conversations and meetings, whether in person, online, or over the phone, through written documents such as emails, marketing materials, website, and social media posts, blogs, reports, and proposals.

Fundamental Principles In Business Communication

Any form of communication requires interacting with another person or group of people to convey a message.

It helps to imagine the communication exchange of messages between a sender and a receiver through a medium or channel of communication.

The sender encodes a message through sounds, written words, images, videos, spoken language, or body languages, such as signs, facial expressions, and tone of voice. The message then reaches the receiver, the audience, which decodes and can decide to respond or not.

However, this transmission of messages is not always straightforward. While the receiver hears or sees the news. And also, a series of problems that act as “noise” can limit their ability to understand or assimilate it.

These problems include how the message is expressed, issues with the technology used, the receiver’s inability to process the news. And a lack of common ground (such as cultural factors such as values, beliefs, and language) between the sender.

And the receiver. In some cases, when a common background is not shared, the people involved must work hard to build mutual understanding and therefore exchange various messages or use a variety of different media.

Fundamental Principles Of Business Communication

The following fundamental principles of business communication will help you get a message across to your recipient:

Understand your audience

It is essential to appreciate and be aware of your audience, the people with whom you communicate. You must adapt the content and the mode of communication to the characteristics of the audience.

These include your interests and beliefs, backgrounds, roles, and personalities. In companies and organizations, you must analyze the sector, the products, and even their competition. Thorough research is essential to understand your needs.

Therefore it is essential to make thoroughly before communicating with people you just met who may be from a different context. It will help you achieve your current goal and build or improve your business relationships.

 

How Does Artificial Intelligence (AI) Work?

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Artificial Intelligence – Through mathematics and logic, a computer system simulates the reasoning that people follow to learn from new info and make decisions.

A computer system with artificial intelligence makes predictions or takes actions based on patterns in the available data and can learn from its mistakes to be more precise. Advanced artificial intelligence processes new information extremely quickly and accurately, making it useful for complex scenarios such as driverless cars, image recognition programs, and virtual assistants.

AI

How did artificial intelligence come about?

At least since the 1st century BC, People are already fascinated by the possibility of building machines that mimic the human brain. In the modern age, the term “artificial intelligence” was coined in 1955 by John McCarthy. Together with other computer scientists, McCarthy organized a conference in 1956 under the title “Dartmouth Summer Research Project on Artificial Intelligence.”

Machine learning, deep learning, predictive analysis, and, more recently, prescriptive analysis emerged from these beginnings. In the meantime, a completely new branch of science has developed from this: data science.

Why is artificial intelligence important?

Today by far exceeds the ability of humans to absorb and interpret this data and to make complex decisions based on it. Artificial intelligence forms the basis for learning computers and represents the future for all complex decision-making processes.

Here is an example: Most people can work out how they do not lose in “win three” (circle and cross). Even if there are 255,168 different moves, there are 46,080 of which ended in a tie. In the case of “Queen,” the number of master players is already much lower – considering the 500 x 1018 or 500 quintillion different possible moves.

Computers are able to calculate such extensive combinations and permutations extremely efficiently, to arrive at the best decision. In the future, this high computing power should also be transferred to business decisions. In addition to AI (and machine learning as a logical further development), deep learning also plays a fundamental role.

General Artificial Intelligence (general AI)

General artificial intelligence, occasionally referred to as “strong artificial intelligence” or “human-level artificial intelligence,” refers to the ability of a computer system to outdo people in any intellectual task. It’s the kind of artificial intelligence seen in movies where robots have conscious thoughts and act on their motives.

In theory, a computer system with general artificial intelligence could solve highly complex problems, make judgments in uncertain situations, and incorporate previous knowledge into its current reasoning. It could have creativity and imagination on a par with people and perform far more tasks than narrow artificial intelligence.

Artificial superintelligence (ASI)

A computer system with artificial superintelligence could outperform people in almost every field, including general knowledge, scientific creativity, and social skills.

Types of Artificial Intelligence

Narrow Artificial Intelligence (narrow AI)

Narrow artificial intelligence sometimes referred to as “weak AI,” refers to the ability of a computer system to perform a precisely defined task better than a person.

AI is the highest level of development that humanity has reached so far. All examples of seen in the natural world fall into this category, including autonomous vehicles and personal digital assistants.

Although it appears that is thinking for itself in real-time, it is coordinating several narrow processes and making decisions within a predetermined framework. The “thought” of does not imply consciousness or emotion.

1. Purely reactive AI

There is the most basic form of Kl. The system recognizes its environment/situation directly and acts based on what it recognizes. It has no idea of ​​the outside world. It cannot create memories or use past experiences to influence current decisions. only specializes in one area.

Examples are IBM’s Deep Blue, which Kasparov defeated in chess, or Google’s AlphaGo, which triumphed over the human winner in the game of Go.

2. Systems with limited memory

A little further up the evolutionary ladder of are systems with limited memories. They take pieces of past information into account and add them to their preprogrammed representations of the world. You have just enough memory or experience to make correct decisions and take appropriate actions.

Examples are self-driving vehicles, chatbots, and personal digital assistants.

3. Systems with their consciousness

Theory of Mind means developing your awareness. It includes recognizing yourself and others and developing an understanding that others can be wrong and therefore act wrong.

Moreover, such systems can understand thoughts and emotions that influence human behavior. It includes an understanding of feelings, motives, intentions, expectations, and the ability to interact socially on this basis. There are still no systems that can do this. But they are probably the next level of intelligent machines.

Examples from science fiction are C-3P0 and R2-D2 from the Star Wars films and Sonny from the movie “I Robot.”

4. Systems that are “self-aware.”

However, these forms of Kl can form ideas about themselves. It represent an extension of the systems with their consciousness. They are aware of their inner states, can predict feelings, and create abstractions and draw conclusions. And also, they are the future generation of machineries: super-intelligent, sensitive, and conscious.

Examples are Eva in the film “Ex Machina” and synths from the TV series “Menschen.”