Blackversion PRO

The market research is the search, collection, analysis and reporting of data and information related to the specific situation of the market facing a company.

Therefore, the market research can also be defined as collection, recording, systematic analysis of data on marketing issues and marketing to improve the quality of decision-making procedures and control in the marketing environment.

Objectives of market research:

• Objective of the search: to collect information for the preliminary evaluation of the problem and its structuring.
• Descriptive objective: a description of the selected phenomena, the objects of investigation and the factors that affect their condition.
• Causal objective: to test the hypothesis of some causal relationship.
• Objectives of the tests: selection of promising options or evaluation of the correctness of the decisions made.
• Predictive objectives: forecasting the state of an object in the future.

However, the main characteristic of market research that distinguishes it from the collection and analysis of current internal and external information is that it focuses on solving a certain or set of marketing problems .

Each company independently determines the subject and scope of market research based on its existing capabilities. And also, needs for marketing information, so the types of market research conducted by different companies may be different.

Market Research Types

Firstly, it was previously emphasized that market research is a scientific analysis of all the factors that influence the marketing of goods and services. It follows that the field of application of this function is practically unlimited, therefore only those types of investigations that are most frequently found in practice are considered.

Essentially, the purpose of market research is to get answers to five main questions: who? that? when? where? and how? An implied question is: why? expanding the study to contact the field of social psychology and is sometimes distinguished as a separate area, known as motivational analysis (motivation research), that is, the study of the reasons for consumer behavior.

(Unfortunately, this term has acquired a certain undesirable connotation due to the questionable activities of some psychotherapists.)

However, these studies are often carried out in a systematic way and can be secret as follows:

1) Market Research

• Willpower of the size and nature of the market (characteristics of consumers by age, sex, income, profession and social condition).
• Resolve of the geographical location of potential consumers.
• Determination of the share of products of the main competitors in the total volume of sales in a given market. Investigation of the structure, composition and organization of the sales network at the service of this market.
• Analysis of general economic trends and other external ones that affect the market structure.

2) Sales Research

• Determination of differences in the volume of sales by specific regions.
• Establishment and revision of the limits of the sales area. Scheduling of visits to customers by sellers. Changing the efficiency of sellers.
• Evaluation of business methods and sales raise. Analysis of the competence of the distribution network in the amount of costs – benefits . Inventory of stocks of the retail network.

3) Product Research

• Analysis of the strengths and weaknesses of your competitor’s products (that is, the products not only of your company, but also those of your competitors).
• Looking for new ways to use manufactured products. Analysis of ideas for new products. And also, testing of new products with the participation of consumers. Research in the field of packaging. Study of the possibilities of simplifying the product range.

4) Advertising Research

• Analysis of the effectiveness of the ads .
• Examination of the effectiveness of advertising media.
• Analysis of the effectiveness of advertising work.

5) Economic Research

• Cost-production analysis.
• Short and long-term forecast based on trend analysis.
• Price – profit analysis.

6) Export Market Research

The above list is by no income thorough, but only describes the limits of possible research activities.

Have you heard of Content Marketing? Do you have any impression of what it is about, but you are not convinced that it applies to your company or venture? Can’t figure out what are the steps you must follow to be within this new marketing trend? If you have asked yourself any of these questions at any period, you are in the right place!

This article will introduce you to the universe of digital marketing, more specifically content marketing, and we will explain the importance of using it in any company, as it is the most effective and efficient way to reach your customers.

How did we get to Content Marketing ?: the evolution of Marketing

In the business environment, marketing is the form of communication that we all have regarding those around us. We could say that marketing is the two-way communication of the company with the market. In other words, its main objective is to obtain information from the market and send data to it to help achieve the ultimate aim of any company, which is to increase its profitability.

That is why marketing seeks to permanently streamline the company’s communication with the market , detecting needs, defining products, prices, advertising actions, and seeking to reduce costs and increase the organization’s income.

Over time, the offer of similar products increased, and marketing realized that the market had developed, and they were no longer satisfied only with the product but asked for more. Companies began to provide services.

The era of marketing of services made the product was accompany by customer service, after-sales service, installation, support, etc.

Consumers realized that all companies provided the same services and forced them to migrate to a new dimension: the sale of experiences.

What is content marketing? Definition, objectives, and advantages

Content Marketing is a marketing strategy aimed at generating valuable content for our clients.

It is a new conception of marketing, where the company, which has already defined the customer segment in which it wants to position itself and has gotten to know it, has identified what their tastes are, their preferences, what activities their customers carry out, etc. .; define guidelines on which that customer segment finds it attractive to receive information – training and begins to produce it.

The tactics will seek to attract our customer segment to our products, but without direct sales actions.

We must tolerate that this new era of marketing does not exclude the previous ones but includes them. The product, the service, and the experience are part of it, making sure that when that customer we want to attract with the generated content chooses us, we provide everything that he expects, being competitive in products, prices, location, promotions, etc.

Content Marketing Objective:

1. Create value for our current and potential clients.
2. Build bridges of trust in our relationship with current and potential clients.
3. Retain existing customers and convert potential customers into real ones.

Advantages of Content Marketing:

1. It is possible to use non-traditional communication channels, which are cheaper and lower the costs of marketing in organizations (we spend less money).
2. Relationships with our clients are one of familiarity, sympathy, and trust, which extends the client’s life span for our organization.

What are the rank of the Internet and Social Networks for content marketing?

But how do we capture the attention of our target audience in the gigantic universe of the Internet? What characteristics must the content have? Where do I put that content?

These are some of the questions that you should be asking yourself at this time.