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Travel Gadgets You Should Carry On All Your Trips!

Travel Gadgets You Should Carry On All Your Trips! Gadgets are life-changing. They’re portable, easy on the pocket, and convenient. They simplify our lives. Tech advancement is a blessing that has opened up new realms of innovation and growth in this digital age – and travel gadgets are a great example of how innovative the world has become for travel. Travel gadgets nowadays come power-packed with wonderful features and technology to simplify travel experiences.

To help you make the most of your next trip, we’ve rounded up the must-have travel gadgets you should pack with you! Find your favorites below:

1.All-in-One Universal Adapter

We all know how annoying it is when we have to charge our devices but the plug points don’t support the adapter we carry. We’re left with only a few options – to walk to the store and buy another adapter or look for an extension to connect to the wall. But who wants all that trouble? This is where an all-in-one universal adapter comes in handy!

Worldwide travel becomes ten times easier with a universal adapter in your bag. You don’t have to carry multiple adapters to try your luck in different countries. A universal adapter can fit in anywhere and also charge multiple devices at the same time. It’s an affordable and compact lifesaver we all need during our travels.

2.Ultraportable Bluetooth Speaker

Having music to listen to at anytime, anywhere during trips makes them even more memorable, and what’s better than having a portable Bluetooth speaker in your handbag with you wherever you go. Make the most of your outdoor travels with a soul-soothing playlist and a portable Bluetooth speaker with an incredible range and sound quality.

You will find many portable Bluetooth speakers in the market that come in various shapes and sizes and offer several smart features and controls, so picking the right one for your needs and lifestyle is super easy!

3.Portable Wi-Fi Hotspot & Power Bank

Traveling to a foreign country means familiarizing yourself with roaming charges, SIM cards, and Wi-Fi hotspots. But when you have a mobile Wi-Fi hotspot with you, roaming charges and SIM cards are the last things you need to worry about. If you’re looking for a low-cost Wi-Fi solution, invest in a portable Wi-Fi hotspot that comes with a huge battery capacity, long working time, and high download speeds for lag-free gaming, streaming, and browsing on the go!

If you’re traveling in any of the US states serviced by Spectrum, you can easily find free Wi-Fi hotspots on the go, provided you’ve got a Spectrum subscription at home. The Spectrum Gold package is a wonderful subscription plan if you’re looking to save up a few bucks. Get in touch with Servicio al cliente de Spectrum to learn about available plans in your area!

Running out of battery on the go is nothing short of an emergency when you’re traveling in a foreign country. The battery life of your phone, Android, or iOS will only last for a while so having a backup charger like a power bank is essential. Portable power banks come with enough mAH battery inside ranging from 5000 to even 20,100 mAH, which is enough to charge your devices multiple times on the go. You can easily find lightweight, portable options with an incredible capacity to power your devices on the go!

4.Convertible Backpack

No one enjoys carrying the weight from a bulky and heavy backpack on their shoulders when they’re on the go.  When you’re traveling, you want a compact, lightweight and practical backpack to carry on your shoulders that doesn’t pull you back and weigh you down.

Whether you want it to accompany you during a flight or need it as a daypack, a convertible backpack is an essential and smart backpack that comes with several pockets and compartments to keep all your stuff organized and make sure your tech and work essentials are always kept safe. It can turn the switch from a backpack to a briefcase or shoulder bag within seconds. All you have to do is search the market for minimalistic yet portable, affordable, and smart convertible backpacks to pick the right one!

To Wrap It Up

Traveling is an adventure, an exciting one for sure. And having cool tech gadgets with you on the go makes it an even more exciting experience! These must-have travel gadgets will definitely take up some space in your luggage and make your journey even easier.

Why Your IT Support Company Should Be a Microsoft Partner

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If you are looking for more help to better manage your it network and are thinking of using an IT support company to do that, have you thought about using a Microsoft partner? when it comes to IT Support companies not all are alike, Not all are qualified to provide you with support on Microsoft services and solutions so This is why we are here to tell you exactly why you should be looking to use a Microsoft Partner and how this can benefit you.

Benefits of a Microsoft Partner

Microsoft partners offer some seriously great benefits and can help your company get the best out of new product and application releases as well as help save you money too. if you are planning on using Microsoft services and solutions why not use a Microsoft partner so that you can rest assure knowing that you will always have professional Support and guidance for the right products and the right services that your business will need and should be using.

Selection of a Microsoft Partner

When it comes to selecting the Microsoft partner that you want to use it can be a bit overwhelming, there are just so  many IT Support Companies to choose from. one of the easiest ways to decide which company you should partner with, is to look at their accreditation and certification – if you are looking for help with better security or want to utilise a cloud-based network for your company, you should look for Microsoft partners who are qualify in these areas.

More Business of a Microsoft Partner

There really are so many benefits that a Microsoft partner can give to your business some of them more important than others but in general a Microsoft partner will help your company get the most out of your Microsoft products, help with any kind of operational issues you may have, provide enterprise level security and threat protection as well as monitor your systems for any kind of attacks or cyberthreats, as well as help you to migrate to a cloud based system and get rid of old technology while helping to train and support your team too.

Quite surely the most obvious benefit of having good IT Support is that your teams will have the help that they need and support available whenever it is require, it really shouldn’t matter if it’s a small quick fix or something that requires more extensive technical knowledge, having a team of IT Support experts that understand Microsoft products actual disposal is a key way to ensure issues are dealt with promptly as well as efficiently whenever they might arise.

Style of work of a Microsoft Partner

If your business is recently move to a more remote style of work or your teams spend a lot of time on the move then Microsoft mobile solutions are ideal for you – your Microsoft partner will be train to help select the perfect devices as well as the ideal technology and applications. The teams and business should be using to help keep your teams productive and collaborating in the most efficient and easy ways even if they are on the move.

There are many Microsoft partners out there, so one way to ensure that the partner you select. It is right for you will be to look at the level of customer service that they offer to their current clients. Be sure to ask for referrals and instances of where they have help other companies to utilise Microsoft solutions in the best ways. Thus the positive changes are seen. if you can find a Microsoft partner that has experience working within your sector. This  can show positive changes in previous client work, then you know you have found a partner for you.

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Tips to Create Blog Post that Converts

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Content marketing is an ideal tool for your business as it generates around three times more leads. This information is backed up by a case study conducted by Aberden. The study shows that the conversion rate for blog content adopters is six times more than for non-adopters. Another survey by Demandmetric reveals that the overall cost of content marketing is about 62% less than that of traditional marketing.

From these statistics, it is evident that content marketing is the way to go if you truly want to grow your small business from scratch. To achieve this goal, you need to know how you can generate great content that converts, especially if you are a blogger.

Below are helpful tips to help you generate blog post that converts:

1. Know Your Target Audience

Knowing and understating your target audience is one of the top content marketing strategies. In this case, your audience could be on social media, webinars, WordPress, potential blog content subscribers, or blog readers.

However, the most accurate description of your target audience is crucial in giving you great content ideas. Most of these ideas will help you meet your audience’s needs and increase organic traffic to your SEO content.

Remember, understanding your target audience is the most significant step in writing high-quality content and blog posts that convert. As such, make sure to figure out what your target blog readers want and how you can persuade them to click through your blog post. You may achieve this feat by creating a poll or asking your email subscribers some strategic questions.

Go the extra mile to check your blog post comments and visit social media platforms such as LinkedIn groups, Quora, Reddit, and other industry-related communities to get a clear picture of what your audience needs. Finally, keep track of your website visitors using tools like Google Analytics and SEMRush. These tools will help manage and monitor your website’s crucial metrics and organic traffic over a given period.

2. Do Extensive Keyword Research

Most content-savvy marketers use keyword research to determine the type of themes and words to use when creating their blog content. If you are one of them, you need to perform effective keyword research that captures the blog readers’ interest and their search intent. For that reason, take advantage of several comprehensive and excellent keyword research guidelines to perform this crucial task.

List all terms you need to use as your seed keywords. Expand this list using available keyword research tools. For instance, you can use Ubersuggest to analyze your keywords volume, search engine optimization (SEO) difficulty, cost per click, and paid difficulty among others.

Use competitor research to fine-tune your list of terms you want to use. Most importantly, turn to Keyword Finder and Google Autocomplete to increase your keyword list using long-tail keywords.

3. Perform the Analysis of What is Ranking

Do a quick search for content similar to the subject you want to write about. Remember, your main goal is to generate a high-quality piece of content that satisfies your target audience’s search intent. In this regard, your first task should involve paying attention to blog posts that are ranking the highest on search engines.

Similarly, access Google and use your primary keywords to find the most interesting and high-ranking blog posts. These particular blogs should share a similar subject matter to yours. This tip for a blog post that converts will help you figure out what is right in addition to writing better digital marketing content.

4. Create Unique Headlines

Besides increasing the readability of your content, using a call-to-action (CTA) to showcase your products/services, and incorporating infographics in your blog, make sure to create unique headlines. Strong headlines provide a way to increase lead generation.

Use specific adjectives, trigger words, the right font size, and keywords to structure your headlines and subheadings. Create a few header options and run them through the CoSchedule’s Headline Analyzer. The algorithms will help calculate your headlines step by step and rank them with a score.

Keep in mind that the headlines on your landing page will stand out on the Search Engine Research Page (SERP) if you only use sales funnel keyword modifiers such as “Costs”, “Benefits” and “Features”. So, if your piece of content is for email marketing, copywriting, or digital marketing, you need to create unique headers throughout.

5. Implement A Well-Designed Exit-Intent Pop-up

An exit pop-up gives your blog content an excellent way to gain more conversions. This is only possible if you implement your well-designed exit-intent up. Typically, the exit pop-up is there to present your subscribers with a unique offer in exchange for their email addresses.

All you need is to ask your target audience to download a case study, a comprehensive guide, or a book product/service demo, and everything else will fall into place. After all, an existing pop-up page button can provide you with a good strategy to increase your email list.

Final Thought

Always remember that your target audience determines the success of your blog content. This is why you need the tips listed above for blog posts that convert to create a great marketing strategy and increase organic traffic to your SEO content.

Ways To Transform Customer Communications

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Hospitality and medical/nursing activities are the two most common healthcare industry divisions.

A hospital, health centre, or nursing home provides healthcare services and facilities. At the same time, a hotel, restaurant, or restaurant offers food and beverage service, event planning, or transportation under the hospitality business umbrella.

According to research, more than half of consumers did not use their health insurer’s or healthcare provider’s website or mobile app last year. Patients are left feeling bewildered and frustrated by lengthy explanations of basic concepts like co-pays, deductibles, and out-of-network expenses.

Hence, it is imperative that healthcare businesses listen to their patients to learn how they want to be involved throughout their journey, as there is sufficient opportunity to enhance the patient experience outside the doctor’s office.

Here are ten ways a customer communication management solution might help your healthcare organisation:

1. Generating A Positive Emotion

A patient’s loyalty to their nurse and health care providers is based on three factors:

  • A strong sense of trust in the healthcare practitioners by the patients.
  • Healthcare workers’ ability to operate together as a team.
  • Customers’ concerns and complaints are taken care of by the organisation’s employees.

Positive feelings are constantly elicited by human contact. You can show your consumers that you care about them by observing their eyes instead of staring at the computer screen.

Consequently, excellent customer service abilities in hospitality can influence your patient’s desire to return and their readiness to recommend your healthcare organisations.

2. Integrated Omnichannel Communications

In Integrated omnichannel communications, you expect that healthcare providers will also consider their preferences.

A communication management system quickly becomes critical to maintaining patient communications in sync. Given the sheer volume of communications, you must provide and the recent and ongoing growth of communication channels.

3. Accessibility Compliance

As your company struggles to fulfil the demands of day-to-day operations, it may be challenging to meet the accessibility requirements.

It is possible to address the needs of a vast and rising group of patients with disabilities by working with an experienced partner.

4. Enhanced Patient Experience

Providing patients with digital choices for reviewing and paying their communications and bills is an easy method to increase engagement and confidence as the world shifts online.

Because of the post-pandemic shift to digital technology, patients will weigh their doctors’ digital skills when deciding whether or not to switch. Your healthcare firm can keep up with the times and keep patients by implementing customer communication management software.

5. Improved Security & Regulatory Compliance

Data security and regulatory compliance are improved because healthcare data is naturally ultra-sensitive.

To protect customer information, companies in this area utilise Customer Communication Management (CCM) systems specifically designed with security and privacy. This level of protection may not be available in home-grown communication solutions.

6. Simplified Payments

Your patients should be able to quickly pay their bills since they need to know what they owe and how to do so.

Reduce your revenue cycle time while improving patient convenience with an integrated, multi-channel customer communication and payment management solution. Both your business and your patients will benefit from this.

7. Multitasking Skills

Working in a demanding industry like healthcare or hospitality necessitates the ability to perform numerous activities at once.

Businesses in the hotel industry have tried to save costs in recent years by reducing the number of employees and increasing their efficiency. Employers are forced to ask their staff to take on more duties with fewer people working. It is possible to gain an edge in the job market by multitasking.

8. Cultural Awareness

Because tourists from all over the world might visit your healthcare organisation, the personnel working in customer service must be fluent in various languages and dialects.

Understanding the cultural norms of different countries and how to break down the barriers is essential to communicating effectively with people from other countries.

Employees in this field will have an easier time advancing their careers if they can identify the nationalities of the clients they serve.

9. The Ability To Adapt

Healthcare customer service requires a higher degree of adaptability than in other businesses. People in the hotel industry often have to work nights and weekends, which necessitates a high level of flexibility in their customer service skills.

Additionally, they must be able to perform various tasks at once and switch jobs swiftly if necessary. Flexibility is one of the most crucial aspects of excellent customer service abilities.

10. Languages Skills

In the healthcare industry, fluency in more than one language is usually beneficial because it increases a person’s value as an employee.

Customers will be more satisfied and loyal if you can communicate with them in their language, so it’s essential to learn their language.

Why Invest Time & Money in Healthcare Customer Experience Improvement?

It is expensive for health insurance to have disengaged patients. As a result, two-thirds of patients have to pay more out of their own pockets and their insurance companies. By a wide margin, customers call customer support because they believe they are in-network or have issues with cost and coverage.

There is a general lack of trust among patients and clinicians regarding digital tools, behavioural changes toward proactive healthcare, and patient consultations. If dissatisfied with their existing plan, they will not hesitate to switch insurers.

However, as previously said, they are frequently misinformed. Involved customers are less expensive, more knowledgeable about their healthcare options, and more likely to stick around since they are more satisfied with their service.

Conclusion

Patients’ experiences with selecting a health plan, learning about benefits, and comparing the costs of in-network vs out-of-network care might vary widely. Still, for the most part, patients must consult a lengthy booklet or a chatbot to determine how to get the most value from their plan.

Increasingly, customers are looking for a healthcare experience that is as easy, convenient, and transparent as the ones they have come to expect from digital leaders in the banking, retail, and other areas of their lives where they shop.

What is VPN  – Virtual Private Network?

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Find Out Why to Use A VPN And See How To Choose The Best One

The acronym VPN stands for Virtual Private Network or Virtual Private Network. It consists of a group of computers that connect using a public network: the net. Some businesses use VPNs to connect distant data centres.

Employees can connect to VPNs to access the company’s local network without being physically there. It is also an excellent way to guard and encrypt your internet communication on untrusted public networks, such as airport WiFi networks.

A VPN allows remote access to resources on a local network, even if you are not physically connecte to that network. It also serves to ensure protection during the exchange of information over the internet on public networks.

When you join a VPN, you usually run a client on your computer or click on a particular link on a website, log in with your credentials, and each machine at each end verifies the authenticity of the other.

When a confirmation occurs, your communication with the internet is encrypted and threatened from interception. This is the central part of a VPN: the security it provides for your internet browsing, preventing your data from being visible to unauthorized people.

01.  Why use a VPN, or what are the benefits

A VPN alone is just one way to improve your security and access resources on a network you are not physically connecte to. However, depending on usage, it can make miracles happen.

In general, VPN users fall into the following categories:

The employee has responsibilities to fulfil and uses a VPN provided by your company to access resources on these networks even when you are at home or travelling. If you do not trust the network you are connecting to, you can activate the VPN and prevent it from intercepting the connection.

What He Loves Downloads: Regardless of whether he’s downloading legal or illegal content, this type of user doesn’t want any company to blacklist him just because they’re using torrents. Via a VPN is the only way to stay safe while using these peer-to-peer networks. For him, it is better to be safe than to end up in court or paying a very high fine for something he may or may not have done.

What you love about privacy: regardless of being in a free and open environment or one with a high level of monitoring, this profile uses a VPN to keep your communication secure and encrypted, away from prying eyes, whether at home or on a trip. For him, insecure connections mean that someone is always reading what they say.

The traveller: you’re out of the country and want to watch your favourite TV shows the moment they air. Do you want to listen to internet radio stations with a country filter, or do you want to use a new service/application that looks great but is limited to a particular country or region?

A mixture of the previous ones: those that do not fit just one category but identify themselves with a cross. In any case, a VPN service can be helpful for anyone who wants protection, handling sensitive work information without being fired, or for those who are hiding from anti-piracy organs.

And even if you don’t identify with any of these cases, do you believe it is still possible to benefit from a VPN? You should use one when travelling or working on a network that you do not trust (read: a network that you do not own, nor manage or trust who you control).

As examples, we can use those moments when we open our notebook in a cafeteria or read our emails on the open WiFi at the airport. These are situations with considerable risk of having traffic intercepted.

Now it remains to know how to choose the best service.

02.  What makes a VPN suitable?

The best VPN services have a good balance of resources, location of servers, connection protocols and price. Some are great for occasional use, while others are design to circumvent location restrictions that some companies apply.

There are also those aimed at people who love to download and want a little privacy while downloading. Here’s what you should keep an eye on:

Protocols: while searching for a VPN service, it is possible to come across terms such as SSL (sometimes called OpenVPN), TLS, PPTP, IPSec, L2TP, and other VPN types. SSL connections are the most used today, and all of these protocols will provide a secure connection. In any case, most of these solutions go unnoticed by the end-user.

Each protocol has its pros and cons, so you may already be aware of the problems (such as PPTP vulnerabilities) if you are concerned about them. Most users do not have to fear this.

Exit locations: depending on the use you want to make of the VPN, the service offers’ exit locations are essential details to consider. I wish to want to bypass location filters and watch UK TV channels (for example). Make sure your VPN provider has servers in the UK.

If you are worried about your secrecy and want to prevent the government from eavesdropping on your connection, it may be a good idea to choose servers outside the country where you live.

Likewise, if the service is base in the United States. They are subject to the laws of that country and can force the provider to pass information to the authorities when requested. Many people care about this more than necessary, even when the United States has these rules.

Information logging: when you connect to a VPN service, you are entrusting your data to it. Your communication can be secure against interception, but other systems on the same VPN can record information if they wish. If that bothers you, be sure to read the registration policies before registering.

VPNs located in the United States are required to maintain a record, which is not valid. Still, in any case, the government of any country can request any form that the company claims. Provided that it has some representation in it.

Protection against viruses and spyware: despite all the security provided by a VPN, this does not mean that you are free from all threats. Always make sure that the site uses HTTPS wherever possible, and be careful what you download.

Some VPN services include a program that scans what has been download to ensure that nothing is infected.

Mobile apps: you should get a consistent experience, whether on a desktop or a smartphone. Most providers offer desktops and mobile devices, but VPNs from schools and businesses may not be on the same page, but they are getting there.

Try not to use two different VPNs with two additional terms to use on your smartphone and notebook.

Price: be sure to look carefully at the privacy policy and terms of service of the provider you are interested in, and be aware of the differences between the free and the paid versions. Free services may come to record your activities and target advertisements accordingly. They may also offer fewer outlets and care little about your privacy.

They may even offer incredible features, but if privacy is important to you, it’s best to avoid them. Paid services take your privacy more seriously since you are paying for the service.

Advertisements are not standard here, but the record of your activities varies from company to company. In general, they offer a free trial for you to try, but remember: just because you’re paying. It doesn’t mean you have to ignore everything you’ve read so far.

The mix of good features and attractive prices make a VPN service considered good, but many inadequate services are posing as good ones. Look for articles written by trusted sources that discuss resource-based merits.

03.  What are the best VPN services?

The following are some VPN services to choose from.

NordVPN

Supports: Windows, OS X, Linux, iOS, Android.

Protocols: Uses military-grade technology based on IKEv2 / IPsec and OpenVPN protocols, both with AES (Advanced Encryption Standard) encryption with 256-bit keys, a standard recommended by the NSA to protect even information classified as TOP SECRET.

Country of origin: Panama and has a network of more than 5,600 servers spread over 59 countries, expanding.

Registration of information: does not track or collect customer data, nor does it share with governments, regulatory agencies, or third parties.

It does not record any information of your IP address data, date, duration of the connection, amount of data transferred, websites accessed, downloaded files, and used software. Promising total privacy.

Price: offers to start at $ 2.99 monthly. It also has a money-back guarantee valid for 30 days that guarantees that you will only pay if you like the service.

Surfshark

Support: Windows, Mac, Linux, iOS, Android, Chrome, Firefox extensions, Smart DNS system for game consoles, TVs, and more.

Protocols: Surfshark has vital essential technical aspects: AES-256-GCM encryption, support for OpenVPN UDP, TCP, and IKEv2, no-logging policy, and an interrupt switch to protect you if your connection goes down.

Country of origin: Surfshark is based in the British Virgin Islands and has more than 1700 servers in an impressive 160 locations in 64 countries.

Information collection: Since Surfshark in the British Virgin Islands, it is unnecessary to keep records of the user’s actions. Surfshark does not collect: incoming and outgoing IP addresses; Navigation, download, or purchase history; VPN servers you use; Bandwidth used; Session information; Connection timestamps; Network traffic.

Price: Surfshark’s monthly fee starts at $ 1.99, which is one of the lowest prices on the market for a full VPN. It also offers a 30-day money-back agreement so that you can try it for free.

ProXPN

Supports: Windows, OS X, iOS.

Protocols: SSL and PPTP.

Country of origin: The United States, with departure locations in the Netherlands, Singapore and the United Kingdom.

Record of information: shallow level of history of activities. They collect your email address, payment method, bandwidth usage, connection duration, and usage times. This information is kept for up to 14 days and tells you that you never share it.

Price: they have a free plan that limits the speed to 300Kbps and restricts the place of departure to Miami, in the United States. Paid accounts unlock support for PPTP (for use on mobile devices and routers). Remove the transfer limit, and allow you to choose any of the exit locations. Prices start at $ 10 monthly.

TorVPN

Supports: Windows, OS X, Linux, iOS, Android.

Protocols: SSL (sometimes called OpenVPN), PPTP and SSH tunneling.

Country of origin: Hungary with departures also in that country.

Information recording: they do not register their activities but record bandwidth to limit the monthly quota and maintain information on payment methods. They say they are committed to their privacy and will not hand over their data without a request from the Hungarian authorities.

Price: the free plan has a limit of 1GB per month before the service is cut. Paid bills start at 5 euros per month for 5GB up to 30 euros per month for 100GB traffic. They do not have a money-back policy and. Although they use the TOR network, they are not part of the TOR project.

TorGuard

Supports: Windows, OS X, Linux, iOS, and Androids.

Protocols: SSL (OpenVPN), PPTP and L2TP (with 256 bit encryption).

Country of origin: Panama, with departures also in Holland, Romania, and Ukraine.

Information record: they value your privacy, allowing you to breathe a little more relieved. The documents are delete daily, and they only keep your payment information. They don’t even keep the times you used the service.

Price: for those who want anonymity, prices start at $ 6 monthly. For those who love torrents, prices start at $ 5 a month. For general use, prices start at $ 10 monthly.

WiTopia

Supports: Windows, OS X, Linux, iOS, Android, WebOS, and Chromebooks.

Protocols: SSL, PPTP, IPSec, and L2TP (with 256-bit encryption).

Country of origin: the United States, with departures in 10 cities in it plus countries in Latin America and South America, Asia, Australia, Europe, Africa, and the Middle East.

Information record: nothing that can identify a user is kept, and the forms are deleted weekly. What is retain are only registration data and payment information.

Price: $ 50 to $ 70 a year, depending on the level of encryption you need. They also sell a VPN router for you to take with you while travelling.

Build your VPN

You can set up your VPN using a VPS server or a home server with Hamachi, Privoxy, and OpenVPN tools. You can configure routers to use it and make the VPN cover your entire home network with the latter.

Combining OpenVPN with Privoxy. You get the privacy and anonymity of a paid service without spending a dime (unless you rent a VPS).

So, control is all in your hands. While you don’t gain all anonymity or outbound locations as a paid service for that purpose, you get the main benefits of a VPN: security, privacy, and anonymity while away from home.

 

Why have a Business Website? 7 Reasons Beyond Online Visibility

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To stay afloat and prosper on a day-to-day basis, many small and medium-sized businesses (SMEs) tend to focus on operation and decide to spend only on their most urgent needs – particularly if they are new to the market. Thus, it is possible that many owners of this type of business think that creating a website is a luxury that they can do without.

In these cases, there are those who believe that opening a Facebook page is enough to have an online presence, or even that resorting to traditional advertising (such as street signs or print advertising) will help them attract customers and sell products.

7 Reasons why have a Website for your Business

If you still have misgivings about the importance of a website for your SME or business, consider these 7 reasons:

  1. It is the control center for all your business marketing.
  2. It is the window to sell products or services.
  3. Helps you generate leads (and makes customer retention easier).
  4. It allows local businesses to compete with big brands.
  5. It helps you build credibility.
  6. You control your online story.
  7. A business website is inexpensive (and very profitable).

1. It is the Control Center for all your Business Marketing

First of all, any advertising campaign begins with how your website is created : all the details of your business, products, offers and promotions must be online.

Literally, your website acts as a portal for customers to learn more about your brand, get to know your commercial offer and decide if they want to have deals with your company.

Thus, before allocating an advertising budget, you have to follow the steps to create a website that include:

  1. Get a custom domain name and add-on domain extensions.
  2. Choose a hosting and a web platform (be it a content manager such as WordPress, a website builder or an online store for e-commerce).
  3. You can check the plans that include the three previous elements, plus a corporate email to use the domain of your website in your email addresses.

2. It is your Window to Sell Products or Services

Another reason for having a website is that you can change information in real time. Without waiting for new printed materials to be ready.

This allows you to update item prices, service features, launch offers, and process your customers’ orders wherever you are.

In addition, by having payment methods, shipping options and even gift wrapping. E-commerce websites allow users to make their purchases directly online and simplify the sales process for both parties (staff and customers).

Find out about the history of GANU and how they launched their own online business :

3. Helps you Generate Leads (and Facilitates Customer Retention)

By creating a website it is easier to approach your potential buyers with the products and services they require, anytime and anywhere.

Also, an optimized website makes the shopping experience much easier and more accessible. This encourages you to have recurring customers because they know that with you they will get the products / services that solve their needs. With the attention and quality that they like.

4. Allows Local Businesses to Compete with Big Brands

A misconception about websites is that they only serve companies with a national presence and gantt timeline. Or global corporations with audiences around the globe.

The reality is that having a website is particularly beneficial for small businesses as it is the best way to connect with people in your community.

5. Helps you Build Credibility

The web pages for SMEs that best respond to the needs of their clients are better positioned in their activity or sector.

As you publish relevant information for your customers online. You build the authority of your website and your domain, which helps your business to be found.

On the contrary, not showing up in search engines is one of the quickest and most definitive ways to lose credibility. As it will make your company look dated and unreliable. And worst of all: you will be losing business opportunities.

6. You Control your Online Story

“Why are Facebook, YouTube and similar platforms not enough to start an online business?” Is a query you may be asking yourself when reading this article.

This is especially delicate if a social network decides to restrict publication options. Adjust positioning criteria (the famous “algorithm changes”) or outright close your account. Thereby potentially losing contact with your audience.

On the other hand, when you establish a website for business you control all the information of your company. The tone of communication and the history of your brand exactly how you want it to reach your target audience.

7. A Business Website is Inexpensive (and very Profitable)

Even if you have no knowledge in programming languages ​​or web design, there are drag and drop editors with which it is possible to build a website with a professional look … as fast as in a couple of hours!

As you can see, it is probably one of the cheapest operating costs out there.

Also Read : What is a Blog? An Introduction to Blogging

What is Web Scraping?

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Web Scraping – Search engines, such as Google, have long used so-called web crawlers or crawlers, which scan the Internet for user-defined terms. Crawlers are particular types of bots, which visit one web page after another to generate associations with search terms and categorize them. The first web crawler creates as early as 1993 when the first search engine introduces – Jumpstation.

These tracking techniques include web scraping or web harvesting. We explain how it works, what it is for, and how it can be blocked if necessary.

Web Scraping: Definition

The web scraping (from the English scraping = scratching/scraping) extracts and stores data to analyze web pages or use them elsewhere. Through this web scraping, various types of information are stored: for example, contact information, such as email addresses or phone numbers, or also search terms or URLs. These store in local databases or tables.

How does Web Scraping Work?

There are different modes of operation within scraping, although there is generally a difference between automatic and manual scraping. The scraping manually defines the manual copying and pasting information and data, as one who cuts and keeps newspaper articles and only carried out if you want to find and store some specific information. It is a very laborious process that is rarely applied to large amounts of data.

In the case of automatic scraping, software or an algorithm analyzes different web pages to extract information. Specialized software is used depending on the type of web page and content. Within automatic scraping, there are several ways of proceeding:

  • Parser: parsers (or parsers ) are used to convert text into a new structure. For example, in HTML parsing, the software reads an HTML document and stores the information. A DOM parser uses client-side content rendering in the browser to extract data.
  • Bots: a bot is software dedicate to performing specific tasks and automating them. In the case of web harvesting, bots to browse web pages and collect data automatically.
  • Text: Those with experience with the command line can use the Unix grep function to search the web for specific terms in Python or Perl. This is a straightforward method of extracting data, although it requires more work than using the software.

For what Purpose is Web Scraping Used?

In this way, employing data harvesting, a company can examine all the products of a competitor and compare them with its own. Web scraping is also valuable concerning financial data: it is possible to read data from an external website, organizing them in tabular form, and then analyze and process them.

Google is an excellent example of web scraping. The search engine uses this technology to display weather information or price comparisons for hotels and flights. Many of today’s price comparison portals also use scraping to represent information from different websites and providers.

Is Web Scraping Legal?

The scraping is not always legal. First of all, scrapers must take into account the intellectual property rights of websites. Web scraping has very negative consequences for some shopping online and suppliers, for example, if your page’s ranking is affecte because of aggregators. Therefore, it is not uncommon for a company to sue a comparison portal to prevent web scraping. In one of these cases, the Frankfurt Regional High Court ruled in 2009 that an airline should allow scraping by comparative outlets because, after all, your information is freely accessible. However, the airline had the possibility of resorting to technical measures to avoid it.

Therefore, the scraping is legal provided that the data collected are freely available to third parties on the web.

  • Observe and comply with intellectual property rights. If these rights protect the data, it cannot be publishe anywhere else.
  • The operators of the pages have the right to resort to technical processes to avoid web scraping that cannot be circumvente.
  • If user registration or a contract of use require to benefit data, these data may by scraping.
  • Hiding of advertising, terms and conditions, or disclaimers through scraping technologies are not allow.

Although scraping is allow in many cases, it can use for destructive or even illegal purposes. For example, this technology is often to send spam. For example, senders can take advantage of it to accumulate email addresses and send spam messages to these recipients.

How can web Scraping be Block?

To block scraping, website operators can take different measures. For example, the robots.txt file to block search engine bots. Therefore, the scraping machine is also prevent by bots of software. It is also possible to stop the IP addresses of bots.

In addition, numerous anti-bot payment service providers can establish a firewall.

Also Read : Advantages And Disadvantages Of Using Cryptocurrencies

What plan to the Web Business Plan – Full Summary

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Web Business Plan

Do you already have your business plan? For both the traditional company and the online company, it is essential.

If you are an SME or are thinking of being one, you should know that your business plan is essential to direct your project and avoid possible scares before starting anything. If your SME is also a web company, you will also be thinking about graphic design, what strategy you will carry out in Social Media, SEO web positioning, SEM etc. But … Did you know that all these decisions must be included in the web marketing plan and, in turn, in the business plan?

Web Business Plan Business Definition

Web-Business-Plan2

To start with your business plan, something fundamental is the name of the project, what it consists of, products or services offered that needs to be satisfied, target audience, dates, business model, etc. In both a web company and a traditional one, it consists of explaining what your project is.

Analysis of the situation: Internal and external analysis

This point is essential, if you do not analyze your environment, do not expect things to turn out as you expect. As for the internal analysis is about studying in what situation we are starting from our resources, capacities, threats, opportunities, strengths and weaknesses (SWOT analysis). The external analysis consists of analyzing the market and the competition (web market and web competition in the case of the digital sector).

Web Business Plan Marketing plan

In this area, the 4P’s of the traditional Marketing Mix has constantly remained developed. However, in the case of SMEs belonging to the digital sector this plan goes much further. This is where we should consider what we mentioned at the beginning: SEO? SEM? Social networks? Content marketing? In short, your  Online Marketing plan.

In the first place, we must consider the target or audience to which we are going to address, what objectives we have and, based on these, what online marketing strategies we will carry out, since not necessarily because we have a web business, we will have to implement all the strategies of (for example) search engine optimization, everything will depend on the sector to which the company belongs and its purpose.

Production / Operations Plan

This phase consists of a detailed description of the development and strategies of the production process (also applicable to service companies). In the case of web companies, the Web Development Plan is how the site will remain created.

Web Business Plan Organization and Human Resources Plan

It is summarized in the organizational structure and human resource planning: organization chart, salaries, positions, employees and functions, working conditions, etc.

Web Business Plan Fiscal Legal Plan

It is about defining the company’s legal form, necessary administrative procedures, legal aspects to take into account. And everything necessary to start the company in administrative aspects.

Economic – Financial Plan

Without a doubt one of the most important. It is based on developing the investment and financing plan, preparing a demand forecast, treasury forecast, etc.

Feasibility Study and Contingency Plan

In this phase, it will be necessary to include the forecast of the income statement. The business continuity plan, risk forecast or recovery plans in case of adverse situations. In the case of a web company, this plan is essential. It must remain adapted to the main risks of an online business. Server crashes, serious tracking errors, malfunctions, unwanted web positioning, etc.

With all this information you can start creating your business plan to create a new company. And remember that they are the bases on which the future or failure of your company will be built.

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