Content marketing is an ideal tool for your business as it generates around three times more leads. This information is backed up by a case study conducted by Aberden. The study shows that the conversion rate for blog content adopters is six times more than for non-adopters. Another survey by Demandmetric reveals that the overall cost of content marketing is about 62% less than that of traditional marketing.
From these statistics, it is evident that content marketing is the way to go if you truly want to grow your small business from scratch. To achieve this goal, you need to know how you can generate great content that converts, especially if you are a blogger.
Below are helpful tips to help you generate blog post that converts:
1. Know Your Target Audience
Knowing and understating your target audience is one of the top content marketing strategies. In this case, your audience could be on social media, webinars, WordPress, potential blog content subscribers, or blog readers.
However, the most accurate description of your target audience is crucial in giving you great content ideas. Most of these ideas will help you meet your audience’s needs and increase organic traffic to your SEO content.
Remember, understanding your target audience is the most significant step in writing high-quality content and blog posts that convert. As such, make sure to figure out what your target blog readers want and how you can persuade them to click through your blog post. You may achieve this feat by creating a poll or asking your email subscribers some strategic questions.
Go the extra mile to check your blog post comments and visit social media platforms such as LinkedIn groups, Quora, Reddit, and other industry-related communities to get a clear picture of what your audience needs. Finally, keep track of your website visitors using tools like Google Analytics and SEMRush. These tools will help manage and monitor your website’s crucial metrics and organic traffic over a given period.
2. Do Extensive Keyword Research
Most content-savvy marketers use keyword research to determine the type of themes and words to use when creating their blog content. If you are one of them, you need to perform effective keyword research that captures the blog readers’ interest and their search intent. For that reason, take advantage of several comprehensive and excellent keyword research guidelines to perform this crucial task.
List all terms you need to use as your seed keywords. Expand this list using available keyword research tools. For instance, you can use Ubersuggest to analyze your keywords volume, search engine optimization (SEO) difficulty, cost per click, and paid difficulty among others.
Use competitor research to fine-tune your list of terms you want to use. Most importantly, turn to Keyword Finder and Google Autocomplete to increase your keyword list using long-tail keywords.
3. Perform the Analysis of What is Ranking
Do a quick search for content similar to the subject you want to write about. Remember, your main goal is to generate a high-quality piece of content that satisfies your target audience’s search intent. In this regard, your first task should involve paying attention to blog posts that are ranking the highest on search engines.
Similarly, access Google and use your primary keywords to find the most interesting and high-ranking blog posts. These particular blogs should share a similar subject matter to yours. This tip for a blog post that converts will help you figure out what is right in addition to writing better digital marketing content.
4. Create Unique Headlines
Besides increasing the readability of your content, using a call-to-action (CTA) to showcase your products/services, and incorporating infographics in your blog, make sure to create unique headlines. Strong headlines provide a way to increase lead generation.
Use specific adjectives, trigger words, the right font size, and keywords to structure your headlines and subheadings. Create a few header options and run them through the CoSchedule’s Headline Analyzer. The algorithms will help calculate your headlines step by step and rank them with a score.
Keep in mind that the headlines on your landing page will stand out on the Search Engine Research Page (SERP) if you only use sales funnel keyword modifiers such as “Costs”, “Benefits” and “Features”. So, if your piece of content is for email marketing, copywriting, or digital marketing, you need to create unique headers throughout.
5. Implement A Well-Designed Exit-Intent Pop-up
An exit pop-up gives your blog content an excellent way to gain more conversions. This is only possible if you implement your well-designed exit-intent up. Typically, the exit pop-up is there to present your subscribers with a unique offer in exchange for their email addresses.
All you need is to ask your target audience to download a case study, a comprehensive guide, or a book product/service demo, and everything else will fall into place. After all, an existing pop-up page button can provide you with a good strategy to increase your email list.
Always remember that your target audience determines the success of your blog content. This is why you need the tips listed above for blog posts that convert to create a great marketing strategy and increase organic traffic to your SEO content.