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Design thinking is solely based on the user’s needs. But instead of working on assumptions, design thinkers take a great deal in observing their customers, understanding their needs, creating a prototype and finally testing it out. t. This seems to be a very simple process. Still, it requires a comprehensive approach based on many alternatives and hence finding creative and sustainable solutions to many intricate and complex problems.

Design thinking has been unanimously chosen as an integral part of all the growing companies worldwide, and it has revolutionized the way companies function. We all know that design thinking is centred around the human approach and hence help organizations to develop better products and services for their customers.  Design thinking involves a foresight of seeing at least 10-15 years down the line while approaching the solutions.

Skills Needed For Design Thinking

Anyone who wants to build up their career in design thinking needs to possess the following  five basic skills :

• Problem Solving attitude
• Critical Thinking
• Creativity
• Leadership
• Collaboration & Communication

Roles Of A Design Thinking Coach 

Design thinking is a mentor’s top soft skill that applies user- methodologies to solve problems and create solutions. The Design thinking leader acts as a catalyst for creative solutions. Today with its increasing popularity, many professionals are taking up design thinking courses in india to understand the role of a design coach and build the skills to guide teams. Here are a few roles a design coach plays based on the following qualities:

1. Empathetic– Design Thinking coaches need to possess a quality of empathy, and they should have a strong sense of social interactions. A design thinking coach must analyze the mood of individuals and the mood that emerges from group dynamics. They also need to possess the ability to recognize individual moods, qualities and roles, and based on these, should address, highlight, promote or restrain the team members and strategically follow the team’s needs.
2. Appreciative– A design thinking coach should possess a quality of appreciation. His approach towards his team members should be encouraging with a positive attitude. Working in a team requires dealing with people of different calibre and temperaments. A design coach should appreciate this diversity and manage to bring out the best in each of his team members, and on the whole, productive teamwork is evolved.
3. Influential– A design thinking coach is a role model to his team, not just a coach. His work behaves as a reflection while coaching. A coach must be well aware of his influence on his team. For a designing coach to know how his action affects the others is a very crucial part.
4. Motivational– A design thinking coach must be very motivated to share his work and experiences with his team. He has to know that his work only motivates his team and not otherwise. He should deploy his expertise very cautiously.
5. Authenticity– The design thinking coaches must be authentic. They should embody and practice what they teach. Coaches should be well aware of their presence and position as a role models, and their appearance and performance shape the team’s learning experience. Design coaches should exemplify the basic principles of design thinking.
6. Encouraging– The design coach must encourage their team to find all the alternatives and find new directions to explore.
7. Decision Making– Sometimes, a design coach gets into a situation where the team is at loggerheads. Here he has a critical role to play in the decision making.

What It Takes To Be A Design Thinking Coach

A design thinking coach has many responsibilities under his hat. Coach as a teacher, Coach as a consultant, Coach as a motivator, Coach as a leader, and coach as a team member. There are many capabilities a design thinking coach must possess to fulfil his duties. Here is a list of some:

• The essence of design thinking lies in the creative implementation of new thoughts and solutions. A design coach is never rigid about a specific method. Coaches understand the underlined goal and make their team approach it creatively and innovatively.
• As we are aware, design thinking requires a lot of innovations, and hence it brings a lot of uncertain situations. Design thinking coaches must be very intuitive and flexible in dealing with such uncertainties. They need to be flexible in case of unexpected events and results, and Intuitiveness plays an important part as their decisions are based on it.
• As design thinking coaches are experts in the design thinking process, they should use this knowledge to mentor the team when team members make decisions, still unaware of its implications later in the process.
• Design thinking coach has to be smart enough to know when to intervene and when to hold back.
• A Design Thinking Coach must possess a concurrent as well as a divergent approach. Divergent thinking here means that he should generate all the potential possibilities while exploring all the alternatives, and the concurrent approach implies how to decide after weighing the alternatives.
• A design thinking coach must train his team to work on design thinking principles, i.e., empathize- define-ideate- prototype- test.

Conclusion

Today, this field is considered a vast and emerging one for a person to grow and make their career in. There are many roles a Design Thinking Coach plays. Active listener, cascading choices, design thinking, design patterns, empathy, relationship management, scenario planning and comprehending the customer’s needs. So, it is a crucial post, and a person needs to be very skillful to perform his duties as a designing coach. Many well-reputed institutes like design thinking course stanford train the design thinking coaches and make them well equipped with all these skills. Nowadays, many active working professionals opt to be design thinking coaches. It is a way to go.

Brain: AI Avatars

Meet DeepBrain AI Avatars – the brainy buddies changing the money game! These digital pals aren’t just about numbers; they’re like financial wizards with brains. Imagine your money having its smart sidekick. These avatars are making financial stuff easier, like organizing numbers super-fast and helping us avoid mistakes.

It’s like having a genius friend for our wallets! With DeepBrain, our money game is getting a smart upgrade, making everything smoother and way more fun. Cheers to the numbers with a brain, making our finances a breeze.

“These brainy DeepBrain AI Avatars are like financial superheroes, making our money matters stress-free. They spot errors, follow the money rules, and even predict future financial trends. It’s like having a financial genius on our side, guiding us to a brighter, smarter financial future. Here’s to the money wizards of DeepBrain.

What’s the Deal with AI Avatars in Finance?

First things first, what are these AI avatars we’re talking about? Well, think of them as your super-smart money sidekick. They’re computer programs that use fancy algorithms to understand and work with financial data. Basically, they’re like the wizards of the money world.

Why Are AI Avatars a Big Deal for Finances?

Now, you might wonder, “Why should I care about AI avatars?” Great question! These digital buddies are changing the way we handle money tasks. Imagine all the boring stuff, like entering numbers and making sure everything adds up correctly.

AI avatars can do that in a blink! This implies less time spent on the quick and dirty, leaving more space for the interesting part — bringing in brilliant cash moves.

These avatars aren’t simply number-crunchers; they’re additionally like financial investigators. They can see information drifts and foresee what could occur straightaway. It resembles having a precious stone ball, yet for your ledger.

What’s Shaking in the Money World?

Presently, we should discuss the 10,000-foot view. The money scene is changing, old buddy. With AI avatars on the scene, everything is turning out to be quicker and more effective. It’s like updating from a bike to a rocket transport.

We used to depend on people to do all the hard work in finance. As it may, presently, AI avatars are taking on dull undertakings, opening people to zero in on the imaginative and vital side of cash matters. It’s a collaboration thing.

Basically, AI avatars are the superheroes of money. They bring in cash the executives smoother, anticipate the future (financially talking), and let us people do what we excel at — use sound judgment and transform our financial dreams into the real world.

In this way, here’s to the AI avatars simplifying our financial lives, more brilliant, and way more tomfoolery! Cheers to the fate of intelligent cash.

We should set out on an excursion into the captivating domain of prescient investigation and how it’s reshaping the way we approach our well-deserved cash.

 Prescient Investigation for Financial Patterns: Divulging the Eventual Fate of Funds

I would like to have a brief look into the financial future. Indeed, that is precisely the exact thing prescient examination offers of real value. It resembles having a gem ball for your ledger, and it’s changing the game in the realm of money.

Understanding the Precious Stone Ball: What is Prescient Examination?

At its center, the prescient examination is a modern instrument that utilizes verifiable information, measurable calculations, and AI to distinguish the probability of future results. It’s the artistry and study of making reasonable deductions about what could occur next, considering what’s occurred previously.

 How Prescient Examination Functions in Money

Presently, let’s interpret this in the financial world. Envisioning your financial excursion is a riddle, and proactive investigation is the expert puzzler. It takes a gander at your past spending, speculation designs, market patterns, and monetary movements. Then, at that point, it sorts out an image of what your financial scene could resemble not too far off.

For example, it can dissect your ways of managing money and say, “Hello, you should change your spending plan here,” or it can assess market drifts and propose venture systems. There’s really no need to focus on foreseeing the future unhesitatingly, yet it’s tied in with giving you experiences to pursue informed choices.

Enabling Brilliant Cash Moves

Prescient investigation enables you to make proactive, instead of receptive, financial choices. It resembles having a financial counsel who’s generally one stride ahead, assisting you with exploring possible difficulties and jumping all over chances.

In the always-moving universe of funds, the prescient examination is the compass that guides you towards more brilliant cash moves. It’s not necessary to focus on disposing of uncertainties, however, furnishing you with the devices to deal with them directly.

Thus, here’s to the prescient investigation — our computerized gem ball, assisting us in steering our financial boat with certainty into the thrilling obscure of tomorrow.

Improving Accuracy and Compliance: A Double Win

Error Reduction in Financial Transactions: Fixing Oops Moments

Ever made a mistake with your money? Don’t worry; we all have! But here’s the cool part—AI avatars are like your trusty sidekick, catching those oops moments before they turn into big problems.

Picture this: You’re entering numbers, paying bills, doing your money dance. But, oh no, a typo sneaks in. That is where AI avatars act as the hero! They’re like super spell-checkers for your funds, spotting blunders and fixing them before they bring any hardship. It resembles having a pal with a sharp eye for detail, bringing in certain your cash moves are smooth and mix-up-free.

Guaranteeing Administrative Consistence through AI Avatars: Playing by the Cash Rules

Now, let’s talk about rules—the financial kind. There are lots of them to follow to keep things fair and square. That’s where AI avatars shine! They’re the guardians of financial law, making sure your money moves are in line with all the regulations.

Think of AI avatars as your personal finance legal team. They watch out for the always-changing principles and guidelines, ensuring you’re on the right half of the financial regulation. Whether it’s assessments, ventures, or other financial activities, these symbols have you covered, guaranteeing you avoid inconvenience and on the way to financial achievement. Therefore, here’s to the AI avatars—our accuracy heroes and rule-following champions, making sure our money game is not just strong but also by the book.

Have you heard of Content Marketing? Do you have any impression of what it is about, but you are not convinced that it applies to your company or venture? Can’t figure out what are the steps you must follow to be within this new marketing trend? If you have asked yourself any of these questions at any period, you are in the right place!

This article will introduce you to the universe of digital marketing, more specifically content marketing, and we will explain the importance of using it in any company, as it is the most effective and efficient way to reach your customers.

How did we get to Content Marketing ?: the evolution of Marketing

In the business environment, marketing is the form of communication that we all have regarding those around us. We could say that marketing is the two-way communication of the company with the market. In other words, its main objective is to obtain information from the market and send data to it to help achieve the ultimate aim of any company, which is to increase its profitability.

That is why marketing seeks to permanently streamline the company’s communication with the market , detecting needs, defining products, prices, advertising actions, and seeking to reduce costs and increase the organization’s income.

Over time, the offer of similar products increased, and marketing realized that the market had developed, and they were no longer satisfied only with the product but asked for more. Companies began to provide services.

The era of marketing of services made the product was accompany by customer service, after-sales service, installation, support, etc.

Consumers realized that all companies provided the same services and forced them to migrate to a new dimension: the sale of experiences.

What is content marketing? Definition, objectives, and advantages

Content Marketing is a marketing strategy aimed at generating valuable content for our clients.

It is a new conception of marketing, where the company, which has already defined the customer segment in which it wants to position itself and has gotten to know it, has identified what their tastes are, their preferences, what activities their customers carry out, etc. .; define guidelines on which that customer segment finds it attractive to receive information – training and begins to produce it.

The tactics will seek to attract our customer segment to our products, but without direct sales actions.

We must tolerate that this new era of marketing does not exclude the previous ones but includes them. The product, the service, and the experience are part of it, making sure that when that customer we want to attract with the generated content chooses us, we provide everything that he expects, being competitive in products, prices, location, promotions, etc.

Content Marketing Objective:

1. Create value for our current and potential clients.
2. Build bridges of trust in our relationship with current and potential clients.
3. Retain existing customers and convert potential customers into real ones.

Advantages of Content Marketing:

1. It is possible to use non-traditional communication channels, which are cheaper and lower the costs of marketing in organizations (we spend less money).
2. Relationships with our clients are one of familiarity, sympathy, and trust, which extends the client’s life span for our organization.

What are the rank of the Internet and Social Networks for content marketing?

But how do we capture the attention of our target audience in the gigantic universe of the Internet? What characteristics must the content have? Where do I put that content?

These are some of the questions that you should be asking yourself at this time.

In today’s market, saturated with competitors, properly defining our competitive position is vital. Competitive positioning

We will see in this article some essential key points, definitions, mistakes, and tips.

Trying to develop our marketing strategy without being clear about the positioning of our brand or product can only result in a waste of our marketing budget.

Many startups, brands, and products go to market without a precise positioning and struggle to find a profitable niche.

I don’t want you to have these problems.

So let’s get down to business.

Definition of competitive positioning

The aligning of a brand or product is how the customer perceives it and the alternatives in the market.

It is a representation of the product in the mind of the potential customer, with its attributes, characteristics, and how it compares with other similar competing products.

Positioning and segmentation

If positioning is how customers perceive the product,  segmentation is how we define the groups of customers potentially interested in our product.

As we can see, they are related concepts since we want our target segment to perceive our product appropriately.

For example, let’s look at some

Positioning errors

• Over positioning -> it is too exclusive a positioning
• Infra positioning -> positioning that does not present anything special
• Doubtful positioning -> promises that lack credibility
• Confusing positioning -> when the positioning is not clear

Thus, in a saturated market, any of these errors will represent a problem for our product.

Imagine that potential customers perceive our product as one of the dozens.

Does it help us?

Or as a dubious product, which will not deliver what is expect.

We insist

Let’s not confuse!

The value proposition is what we want to convey to the potential customer about our product.

And competitive positioning is what the customer perceives concerning the product in the market to which it is direct.

As the important thing is the clients’ perception, it will be vital that we correctly segment our target audience.

To start with, we have more chances that our product is perceived as we want.

Let’s imagine some high-end running shoes. For the right segment, they can be perceive as an exciting alternative.

While for the wrong segment, they will be perceived as a luxury product of little utility and overpriced.

In this case,  for this segment, our product would be positioned as a bad alternative.

Key aspects of segmentation

Although I do not intend to post segmentation, I would like to give you some details due to its relationship with competitive positioning.

1) Segmentation must be differentiating> that is, it must allow us to direct our marketing strategies to the chosen segment effectively

2) It must also be measurable> to determine the volume of the target segment and whether or not it is profitable for us.

3) Isolatable / achievable> can we reach the target segment with our marketing actions? Otherwise, the component will not serve us

We can segment based on:

• Demographic characteristics
• Socio-economic
• Lifestyle
• Benefit sought
• Shopping behavior

Competitor evaluation

As the competitive positioning is the perception of the clients of our product, another aspect that will also affect will be the competitors.

That is why we will have to evaluate them and see their value propositions and how they position themselves in the minds of our target segment.

Something that can help us is to establish:

Dimensions of perception

To choose some characteristics of our product that our clients value and compare with our competitors.

For example, for an email marketing tool, such as Mailrelay, some of these aspects would be:

• The price
• Easy to use
• Technical support
• And automatisms

We can make a quadrant and position ourselves and our competitors so that each product is located in the quadrant or quadrants in which it stands out the most or in several of them.

Always from the customer’s point of view.

This will help us understand what clients value the most and what positioning niches may be interesting for us as a company.