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Web Business Plan

Do you already have your business plan? For both the traditional company and the online company, it is essential.

If you are an SME or are thinking of being one, you should know that your business plan is essential to direct your project and avoid possible scares before starting anything. If your SME is also a web company, you will also be thinking about graphic design, what strategy you will carry out in Social Media, SEO web positioning, SEM etc. But … Did you know that all these decisions must be included in the web marketing plan and, in turn, in the business plan?

Web Business Plan Business Definition

To start with your business plan, something fundamental is the name of the project, what it consists of, products or services offered that needs to be satisfied, target audience, dates, business model, etc. In both a web company and a traditional one, it consists of explaining what your project is.

Analysis of the situation: Internal and external analysis

This point is essential, if you do not analyze your environment, do not expect things to turn out as you expect. As for the internal analysis is about studying in what situation we are starting from our resources, capacities, threats, opportunities, strengths and weaknesses (SWOT analysis). The external analysis consists of analyzing the market and the competition (web market and web competition in the case of the digital sector).

Web Business Plan Marketing plan

In this area, the 4P’s of the traditional Marketing Mix has constantly remained developed. However, in the case of SMEs belonging to the digital sector this plan goes much further. This is where we should consider what we mentioned at the beginning: SEO? SEM? Social networks? Content marketing? In short, your  Online Marketing plan.

In the first place, we must consider the target or audience to which we are going to address, what objectives we have and, based on these, what online marketing strategies we will carry out, since not necessarily because we have a web business, we will have to implement all the strategies of (for example) search engine optimization, everything will depend on the sector to which the company belongs and its purpose.

Production / Operations Plan

This phase consists of a detailed description of the development and strategies of the production process (also applicable to service companies). In the case of web companies, the Web Development Plan is how the site will remain created.

Web Business Plan Organization and Human Resources Plan

It is summarized in the organizational structure and human resource planning: organization chart, salaries, positions, employees and functions, working conditions, etc.

Web Business Plan Fiscal Legal Plan

It is about defining the company’s legal form, necessary administrative procedures, legal aspects to take into account. And everything necessary to start the company in administrative aspects.

Economic – Financial Plan

Without a doubt one of the most important. It is based on developing the investment and financing plan, preparing a demand forecast, treasury forecast, etc.

Feasibility Study and Contingency Plan

In this phase, it will be necessary to include the forecast of the income statement. The business continuity plan, risk forecast or recovery plans in case of adverse situations. In the case of a web company, this plan is essential. It must remain adapted to the main risks of an online business. Server crashes, serious tracking errors, malfunctions, unwanted web positioning, etc.

With all this information you can start creating your business plan to create a new company. And remember that they are the bases on which the future or failure of your company will be built.

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You’ve certainly gone to a web page’s Contact Us section and noticed that salespeople or employees have email accounts having their usernames + gmail.com many times. The ordinary individual will question if that’s their actual personal email account, regardless if it isn’t the most crucial measure of a company’s quality. Companies with foresight will see the value of having something more professional.

Why not take advantage of your hosting account’s free domain email, for example? Using email addresses such as username@yourdomainname.com will compared to utilizing a personal email address appear significantly more professional. The bottom line is that if you’ve paid for a domain, you should at the very least purchase it from a domain registrar that provides email forwarding for their accounts. You can also use the cpanel given by your hosting company to create a domain email address; they’ll also give you at least one free email address.

The Issue with Leaning on Others’ Platforms

The massive six-hour outage of all Facebook-based programs, which occurred at the beginning of October 2021, can be claimed to have had both major and secondary impacts. While the primary ones were expressed in concrete figures in the form of direct financial damage to the company and its customers, indirect ones were more difficult to quantify. One of them was that, with the demise of the Facebook platform, the whole business, marketing, and sales platform of those tiny and micro-businesses that rely on it as their sole (or dominating) digital business-sales area also descended.

This incident posed another question to the business community: can business owners equally be overwhelmed by the strategic decision to entrust their correspondences by e-mail to platforms that aren’t under their control?

The Domain Name Also Determines the E-mail Address

One of the major steps toward developing a modern brand and digital presence, in general, has already been mentioned: selecting the right domain extension and domain name. A well-designed and well-located corporate website is a critical component of modern business from which everything begins and over which its owner has complete and irrefutable authority. Trust is an asset that’s exceedingly uncommon and sought after in the online environment, and a well-designed and realized web presence generates trust and improves the relationship between the site owner (and the brand behind it) and its users.

The online identity of the company is embodied in the name of the Internet domain, which defines not only the address of the website but also the e-mail address. While the link between the domain name and the website’s web address is more well-known and discussed, e-mail is usually considered only when something goes wrong, which is a big mistake, given the importance of this service in digital business.

Reliable Service for Modern Business

Although it’s a technology that’s decades old, e-mail hasn’t lost its significance over time. On the contrary, it’s a cheap, fast, efficient, accessible, and widely used medium that, among other things, acquires new customers and users, informs the community about information relevant to the brand (mailing lists), and is a means of converting potential customers into concrete ones.

Giving up email as a marketing and sales channel, therefore, would by no means be a wise move. However, you should pay attention to the basic rules of its proper use, of which the most important is to avoid using all domain names that aren’t under your control and which can cause mistrust of recipients and other problems related to the security and integrity of message content.

We now delve deeper into the allegations made at the start of the article: one example is the usage of e-mail addresses obtained from one of the free/public, generic services for these purposes (Yahoo, Hotmail, Gmail, etc.). It may appear, especially for small firms, that relying naively and entirely on such platforms is a good idea because the corporations behind them also offer a variety of additional services that are tightly integrated with one another and with email. When we consider that the integration (convergence) was carried out with Android, the most popular mobile operating system, the choice of one @gmail address is, at first glance, completely straight-thinking. In actuality, though, things are very different.

Challenges and Risks of Using Public Email Services

The technical ease of sending mass e-mails from the Gmail platform carries with it significant challenges and risks:

Selection of the Sender’s Username

It’s extremely possible that the intended sender (e-mail account user) name is already taken in the case of rudimentary and free use of the Gmail service or similar generic service. This practically means that you can forget freely choosing the domain extension (it will always be @gmail.com), but also you can forget completely freely choosing the primary part of the email address (username).

Most likely result in addresses like dentalpracticejohnson1@gmail.com, dentalpracticejohnson 2@gmail.com, etc., which, you’ll admit, don’t seem well visually either are outcomes of your attempts to create many e-mail accounts, so you’ll have to be inventive…

Entrusting the Contact List to Someone Else’s Platform

Employing the Gmail provider requires laying out sensitive information with a third party, putting the service’s privacy, security, and integrity at risk. Unlike his, using third-party, i.e. email marketing services that include mailing list management and campaign creation, such as Benchmark, is quite all right.

Events Beyond Your Control

Although Google claims that its email service is available over 99% of the time, cases of system crashes, its unavailability, and emails that never reached the recipient aren’t uncommon and as a user, you have no influence on that.

You’re only one of the users on the platform and as such you depend on their professionalism and goodwill.

Issues Regarding Security

Hackers target public e-mail systems in particular because they can take control of a large number of accounts in one fell swoop and obtain access to a big amount of sensitive information stored in those accounts.

Data Privacy Issues

Despite the fact that each of these platforms has its own range of user agreements, monitoring mechanisms for protecting the privacy of supplied information and data play a special role, many of them haven’t proven to be special ‘champions’ in this area in recent years, and an additional level of caution in this regard is justified.

Recipient Trust – A Key Issue in Email Communication

The key point about choosing how to address your followers and clients via email is the issue of trust. Digital business experts point out that a domain name (and therefore email addresses) tailored to branding needs enhances credibility, builds a professional image, and positively impacts the overall brand. If, for example, you’re opening a dental practice, there’s a good chance that recipients would rather open an email from dr.john.johnson@dentalpracticejohnson.uk than dentalpracticejohnson1@yahoo.com.

Even though respectable entrepreneurs can use either address, a recent survey found that 79% of email users trust emails sent from a business address that includes the corporation’s domain name. The mentioned survey also pointed out that 72% of the respondents are more inclined to react to a mail from a branded business e-mail address than to one sent from a generic platform.

If the entire email service is under your direct control, you can easily develop marketing strategies and actions that include cross-branding – the contact email address on the brochure or flyer is in itself for promotion purposes, and in the case of using a public Internet service, it’s realistic to promote this service more than your firm.

When selecting a domain name, extra consideration should be given to the entire business segment that depends on email communication. In addition to standing the test of time and being used more than ever before, the thoughtful use of email will also serve as a method for building your web presence and the online identity of your business.

What do companies expect from their employees? What do they want and expect from them about communication? Easy, they can communicate in person, writing, and orally with colleagues, clients, other organizations, and the general public.

And we ask ourselves, what makes business communication so important? The answer is simple: business communication makes relationships with colleagues and partners effective and helps you create a better strategy.

It contributes to the emergence of more innovative projects, influences decisions, and makes your proposals are better accepted. It also helps employees improve and manage their working relationships with clients and resolve conflicts more effectively.

Good communication helps you have more opportunities. Therefore, in this object, we will teach you the main points you should know to improve your communication in any situation, as well as strategies that will help you increase your effectiveness in different areas.

Business Communication

We communicate in different ways throughout the day. There are many ways to do it. Business communication is defined as the spoken or written way of interacting between the people who make up the company and is classified as internal communication and external communication.

The internal communication takes place within organizations, and flows in different directions, flows down (to the staff), upward (toward managers, movement), and horizontally (between manager-manager, staff-staff, etc.).

The downward flow of communication occurs when management provides information, gives instructions, requests feedback, and generally supports and motivates employees. It also flows upward as employees offer feedback and input, report on their activities, and request support.

Finally it flows horizontally through the organization to facilitate the exchange of information between departments and support the coordination of the work carried out by interdepartmental teams.

Commercial and external communication includes interactions between organizations and the external environment. For example, an organization may communicate with public members, such as current and potential customers, and with other organizations, such as suppliers, government offices, and the media.

Business communication can take the form of oral interaction through conversations and meetings, whether in person, online, or over the phone, through written documents such as emails, marketing materials, website, and social media posts, blogs, reports, and proposals.

Fundamental Principles In Business Communication

Any form of communication requires interacting with another person or group of people to convey a message.

It helps to imagine the communication exchange of messages between a sender and a receiver through a medium or channel of communication.

The sender encodes a message through sounds, written words, images, videos, spoken language, or body languages, such as signs, facial expressions, and tone of voice. The message then reaches the receiver, the audience, which decodes and can decide to respond or not.

However, this transmission of messages is not always straightforward. While the receiver hears or sees the news. And also, a series of problems that act as “noise” can limit their ability to understand or assimilate it.

These problems include how the message is expressed, issues with the technology used, the receiver’s inability to process the news. And a lack of common ground (such as cultural factors such as values, beliefs, and language) between the sender.

And the receiver. In some cases, when a common background is not shared, the people involved must work hard to build mutual understanding and therefore exchange various messages or use a variety of different media.

Fundamental Principles Of Business Communication

The following fundamental principles of business communication will help you get a message across to your recipient:

Understand your audience

It is essential to appreciate and be aware of your audience, the people with whom you communicate. You must adapt the content and the mode of communication to the characteristics of the audience.

These include your interests and beliefs, backgrounds, roles, and personalities. In companies and organizations, you must analyze the sector, the products, and even their competition. Thorough research is essential to understand your needs.

Therefore it is essential to make thoroughly before communicating with people you just met who may be from a different context. It will help you achieve your current goal and build or improve your business relationships.